Digital E-Commerce Marketing Manager, Benelux & Nordics

Job Details

Description

Key Responsibilities:

• Develop and execute integrated marketing strategies that align with the company’s business goals and objectives
• Work with local sales, translate and execute overarching business goals into actionable digital marketing strategies tied directly to the P&L
• Manage and optimize digital marketing campaigns across all channels, including PPC and performance media, affiliate, SEO, social media and email marketing.
• Monitor and conduct ongoing analysis through optimization and tech stack tools to measure and improve performance
• Monitor and report on ecommerce sales performance, providing insights and recommendations for improvement
• Analyse website performance including traffic and customer behavior to identify opportunities for optimization and increased conversion rates
• Weekly/daily management of eCommerce calendar to support new product introductions and seasonal and promotional events
• Maximize current tactics and unlock new opportunities to drive growth such as retention/loyalty, affiliate & partners programs, demand generation
• Collaborate with creative teams to develop compelling, on-brand content for product launches, promotions, and seasonal campaigns
• Develop and maintain communication and relationships with all eCommerce, Corporate and Product Marketing, Tech Services and Sales teams, including reporting on KPI and insights of marketing activities.
• Manage regional marketing vendors and relationships including performance media and PR agencies
• Keep up-to-date with ecommerce industry trends and best practices, and identify opportunities to apply them to our business

Qualifications:

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in digital and ecommerce marketing, with a proven track record of brand building and driving online sales growth
• Strong understanding of ecommerce marketing channels, including paid search, display, social media, affiliate and email marketing
• Experience managing budgets and optimizing campaigns for ROI
• Experience with Google Analytics, Google AdWords, tools like FullStory, Salesforce Commerce and Marketing Clouds, Optimizely, Microsoft Office. Tableau experience a plus.
• Excellent verbal and written communication skills, with the ability to collaborate with cross-functional teams and present findings to senior leadership
• Self-starter with a proactive mindset and ability to work in a fast-paced environment
• Strong analytical, critical thinking and problem-solving skills
• English, understood, written and spoken, is mandatory

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