Demand Marketing Manager

About Us:

BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers’ packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

GENERAL PURPOSE

The Demand Marketing Manager creates and delivers compelling content, manages demand generation plans, and executes and measures marketing programs leading to increased sales and brand awareness for the organization. The Demand Marketing Manager is responsible for developing a demand program and associated marketing campaigns that address different parts of the marketing and sales funnel, different priority customer segments, and different critical portfolio segments. This role reports to the Marketing Director and is essential to promoting the value of our people and products, and in supporting the commercial team to retain customers and acquire new ones. As part of the commitment to our BW culture, the Demand Marketing Manager encourage others to discover, develop and apply their talents enabling them to reach their full potential and actively engages in our Lean journey by building and acting on continuous improvement and development opportunities.

RESPONSIBILITIES 

• Create and edit content for internal marketing vehicles, including but not limited to marketing brochures/collateral, social media, emails, blogs, website, newsletters, internal trainings, whitepapers etc.
• Orchestrate digital content strategies, including marketing automation, across all online platforms
• Own the demand generation and lead management processes, including sourcing and nurturing leads and working with the commercial team to qualify leads.
• Manage HubSpot – Internal and external newsletter, email campaigns, social media
• Increase web traffic and brand awareness through the marketing of content online and offline.
• Drive traffic and engagement that translates to sales and brand promotion.
• Measure the results of marketing activity to inform future marketing campaigns
• Develop reports and dashboards to provide visibility of demand gen marketing campaign results.
• Predict audience preferences with an editorial mindset
• Generate ideas to increase customer engagement
• Support the creation and organization of webinar content
• Meet regularly with cross-functional team members to identify ideas for engaging content. 

MINIMUM JOB REQUIREMENTS

EDUCATION

Bachelor’s degree in business, marketing, communications, or journalism

EXPERIENCE

• Minimum 5 years of experience in marketing, communications, or journalism
• Proven work experience as a marketing manager in at least one key marketing discipline: brand management, content marketing, lead generation, digital marketing, and/or website and search engine optimization.

KNOWLEDGE, SKILLS, COMPETENCIES

• Ability to produce high-quality “shareable” digital and print content, distribute content on the appropriate platforms, and measure the results of marketing activity through metrics, in cooperation with corporate communications team.
• Proactive and takes ownership to ensure projects get completed on time
• Dynamic and driven to support business growth
• Excellent project management and writing skills
• Excellent time management skills
• Excellent interpersonal skills
• Excellent verbal and written communication skills
• Detail-oriented and committed to follow up and obtain answers
• Productive and deadline-oriented
• Ability to connect well with people of various cultures, languages, etc.
• Excellent computer skills in Microsoft Office suite (PPT, Word, Excel) with ability to learn new applications quickly
• Proficiency in HubSpot or other similar platforms
• Proficiency with social media analytics
• Instills Trust
• Customer Focus
• Drives Results
• Optimizes Work Processes

PREFERRED JOB REQUIREMENTS

• Experience working in multi-national environments
• Proficiency with Microsoft D365, ZoomInfo, LinkedIn Navigator

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

BW Flexible Systems

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