Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
We are seeking a highly skilled and motivated individual to join our team as a Senior Data Analyst. In this role, you will:
Develop and manage automation tools and platforms for efficient campaign management utilised by business operation teams
Collaborate closely with the Product Team to drive innovation and propose new features that enhance the capabilities of the online marketing team
Work in conjunction with the Marketing Analytics Team to execute data-driven initiatives that empower the online marketing team in making informed decisions
Foster relationships with external partners, including major platforms, publishers, and Ad Exchanges, to leverage tech-related support and explore collaborative opportunities
Provide technical assistance to the Account Management team, resolving digital channels’ technical issues such as tracking, measurement, user flow, optimisation, and setup
Stay abreast of industry news, emerging platforms, and algorithmic changes to deliver timely recommendations for optimizing digital marketing strategies
Identify pain points within business teams’ workflows and best practices, and proactively address them by integrating online marketing-related features
Conduct comprehensive UAT tests, oversee feature rollouts, create educational materials, and conduct training sessions to ensure seamless adoption of new features
Requirements:
To be successful in this role, you should have the following qualifications:
3-5 years of experience in Business Intelligence/Data Analytics in tech/e-commerce or fast-paced environment is preferred
Strong technical skills in Python and SQL
Ability to pay attention to details and manage tasks effectively
Passionate about data and solving challenging problems
(Strong plus but not required) Proficiency in VBA/Spark
(Plus but not required) Degree in STEM related disciplines (e.g., Computer Science, Analytics, IT, Engineering)