Customer Marketing Activation Manager – Turkiye

Customer Marketing Activation Manager – Turkiye

With the global leading Tork® brand, Professional Hygiene is one of three business units within Essity. Focused on tissue, towels, napkins, wipers and skincare products, dispensing systems and solutions used in commercial settings, the business unit brings customers expertise in hygiene, functional design and sustainability.

Tork is a committed partner in more than 110 countries, driving innovation for more than half a century. Sustainable development and digitalization are at the heart of our strategy, which is why we have also developed two innovative and pioneering services: a hand towel recycling service that helps limit the carbon footprint of customers, Tork PaperCircle® and a data-driven cleaning service, Tork Vision Cleaning®. Thanks to its expertise in hygiene and its functional range, Tork has become a leader in the professional hygiene market.

About the Role

For our Business Unit Professional Hygiene we are currently looking for an ambitious Customer Marketing Activation Manager Turkiye. In this position you are responsible for developing and implementing customer marketing activities for an assigned group of strategically important customers.

This role is furthermore responsible for recommending, executing, and evaluating omnichannel activities for selected top customers in the above mentioned three countries. Alongside local Sales teams, you will execute online and offline activities with distributor partners with the ultimate objective to achieve Joint Business Plans goals while helping build equity for the Tork brand.

The position is permanent and full-time, based in Kartal/Istanbul and reports to the B2B Customer Marketing Manager.

What You Will Do

• Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support.
• Building Tork brand Equity with distributors through delivering Tork brand presence at trade shows and exhibitions in collaboration with Segment and Sales teams.
• Support the launching of product innovations and Segment/Brand campaigns following business unit strategy.
• Secure deep understanding of the major components of the Tork Brand equity and become the advocate among sales force and distribution.
• Establish Tork’s digital shelf presence on distributor’s webshop(s), utilizing content and content sharing capabilities via our Tork dealer interface; continuously monitoring, analyzing, and improving content integrity and accuracy in partnership with the distributor.
• Provide support with budget management (inc. spend tracking), and campaign analytics (incl. campaign optimization and performance reporting)
• Manage local marketing agencies to secure development of customized content.
• In conjunction with Sales, make recommendations to optimize customer’s product mix ensuring a robust marketing ROI, follow-up with corrective actions.
• Be an active voice in the Region Central Marketing team to strengthen our differentiated omnichannel approach – sharing content / best practices / learnings across the region to support local teams.
• Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. 

Who You Are

• University Degree in Marketing, Business Administration, or related field or equivalent
• Minimum 3-5 years of B2B and/or B2C Marketing
• Experience with the use of CRM Softwares such as Microsoft Dynamics 365 / Salesforce
• Experience with digital marketing
• Experience in executing marketing plans with customers
• Excellent communication and presentation skills
• Experience using analytics to prepare sales pitches and inform campaign strategy
• Experience in working in a matrix set up BU organization
• Fluent level in Turkish and English

What We Can Offer You

At Essity, we believe everyone’s learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Inclusive Culture Empowering & Engaged Leaders Working with Powerful Purpose & Sustainable Impact Learning and Growing in your Career Supporting Well-being & Sustainable Working Life Life-changing Innovations Competitive Total rewards

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

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