Customer Lifecycle Marketing Manager

Job title: Customer Lifecycle Marketing Manager

Company: Movera


Job description: We’re on the hunt for a talented Customer Lifecycle Marketing Manager to join our team. In this exciting role, you’ll be at the forefront of building deeper, more meaningful connections with our valued mortgage brokers and estate agents.You’ll have the autonomy to shape our lifecycle programs, bring fresh ideas to life, and directly influence customer experience and grow with us.If you’re passionate about turning insights into action, building long-term relationships, and making a tangible impact, we’d love to meet you.This is a hybrid role with up to 3 days a week in our Central London office with travel to our Woking office location as and when required.Who are We?Movera is the UK’s leading home-moving technology and legal services business. Our mission is simple: to make moving home better – for our people, our partners, and our clients.Whether you’re buying your first flat or you’re a mortgage broker, estate agent, or lender helping hundreds of clients buy, sell, or remortgage, we’re here to turn moving into something to celebrate – not just tolerate.We’re growing fast, and we’re looking for talented people to grow with us.That’s where you come in.The Role:You’ll own the strategy for how, when, and why we communicate-creating smart, data-led journeys that help our customers to get the most out of working with us. From automated email and SMS campaigns to onboarding flows and helpful content, you’ll shape the touchpoints that keep our brand top of mind.Your work will directly support thousands of brokers and estate agents, helping them quickly access reliable, competitively priced conveyancing services for their clients.This role is ideal for someone who loves blending creativity with data, enjoys building from the ground up, and is excited by the opportunity to make a meaningful impact.What You’ll Be Doing

• Own the customer journey: You’ll take the lead in designing and delivering campaigns across every stage of the customer lifecycle, from prospect to loyal member. You’ll be focused on ensuring every touchpoint is useful, engaging, and aligned with our brand.
• Bring HubSpot to life: We’re in the early stages of building out our CRM, and you’ll be instrumental in laying the foundations for a scalable growth engine. From setting up segmentation and workflows to automating personalised communications, you’ll help shape how we use HubSpot to drive engagement, efficiency, and long-term success.
• Create engaging content: You’ll create email and SMS campaigns that inspire action. Whether it’s driving registrations, increasing broker engagement, or encouraging wider adoption of our services, your content and communications will make a big impact.
• Collaborate across teams: Working closely with our sales and account teams, you’ll ensure our marketing efforts align with commercial goals – supporting conversations, sharing insights, and amplifying the great work already happening.
• Test, learn, and optimise: You’ll take a data-led approach to everything you do. With A/B testing, regular analysis, and a spirit of continuous improvement, you’ll help us refine our approach and increase effectiveness over time.
• Identify growth opportunities: From upselling to re-engaging lapsing and quiet customers, you’ll look for smart ways to drive more value from our existing relationships and build new ones too.
• Contribute to our data strategy: You’ll help shape how we manage and maintain our customer data – keeping it accurate, compliant, and actionable. You’ll identify opportunities to improve reach, targeting, and overall campaign effectiveness.
• Analytics and reporting: Manage performance of campaigns and monitor pipeline activity and trends

What We’re Looking For

• 3+’ experience in lifecycle or CRM marketing, with deep understanding of how to manage customer journeys (not just send a newsletter).
• Experience in implementing comms programmes and building a contact strategy from scratch.
• Experience using HubSpot (or similar) and feel comfortable setting up workflows, creating automations, and reporting.
• A confident communicator who enjoys writing and knows how to adapt tone and message to different audiences to drive maximum response and engagement rates.
• Data-savvy and results-focused
• A natural collaborator
• B2B and B2C marketing experience preferable
• Experience with SMS, social, and other digital channels is a plus.

Why Join Us?We aim to reward your hard work generously. You’ll be greeted in our offices with great coffee, fruit and biscuits to keep you going, alongside all the benefits listed below, plus much more.

• 23 days holiday + 2 extra religious/cultural days
• Hybrid working
• Your birthday off
• Free conveyancing legal fees
• Moving home days off
• Volunteering days
• Retailer discounts and frequent socials
• Refer a friend bonuses

Look forward to Monday mornings at Movera, we have the culture, technology and purpose to change the way you feel about your job.At Movera, we celebrate diverse backgrounds, experiences, and perspectives. We strive to create an environment where everyone feels valued, heard, and empowered. We believe that a diverse workforce brings unique perspectives and ideas that drive innovation and excellence. We welcome and encourage applications from individuals of all backgrounds, including those from underrepresented groups. If you need any support during the application process, please let us know.DBS and Financial Checks: We are committed to creating a safe, secure, and trustworthy workplace for everyone. As part of this commitment, all employment offers are subject to successful completion of DBS (Disclosure and Barring Service) checks and financial background checks. These checks help us maintain the highest standards of integrity and compliance while ensuring the well-being of our employees and clients. Rest assured, all checks will be carried out with care and in full accordance with relevant data protection laws.

Expected salary: £45000 – 55000 per year

Location: London

Job date: Wed, 18 Jun 2025 23:10:38 GMT

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