Customer Lifecycle Marketing Lead – Brand Marketing (Chevrolet / Buick GMC / Cadillac) (3 Roles)

Job Description

General Motors Canada is in the midst of an exciting marketing evolution. We’re challenging conventions, reimagining how we connect with customers, and setting the standard for what automotive experiences can be.

We’re looking for bold thinkers to help lead the charge

In this newly created position, you’ll lead Customer Lifecycle Marketing (CLM) for one of our iconic brands—Chevrolet, Buick GMC, or Cadillac—and help shape the future of customer experience at Canada’s largest automotive company.

This is your opportunity to build and optimize a best-in-class CLM strategy from the ground up, delivering personalized experiences across every stage of the customer journey. You’ll be the architect of data-driven engagement that inspires loyalty and drives growth.

Key Responsibilities

• Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
• Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
• Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
• Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
• Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
• System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM’s broader marketing technology ecosystem.
• Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
• Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

Who You Are

• A strategic thinker who understands customer behaviours—and how to turn insights into personalized experiences
• A proactive problem-solver who thrives in fast-paced, evolving environments
• A collaborative leader who can inspire cross-functional teams
• A strong communicator with a talent for making the complex simple and actionable.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
• Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
• Analytical Mindset: Comfortable digging into data and surfacing actionable insights
• Hybrid Work

This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
• Healthcare, dental, and vision benefits;
• Life insurance plans to cover you and your family;
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
• GM Vehicle Purchase Plan for you, your family and friend

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Why Join GM?

At GM, you’ll be part of a culture that values innovation, creativity, and the freedom to reimagine what’s possible. You’ll help define the future of automotive marketing while growing your own career in an environment that champions learning and bold ideas.

If you’re ready to lead with purpose, embrace change, and create marketing that feels as personal as it is powerful, we’d love to hear from you.

Ready to make your mark?

Apply today and help us build the future of customer experience.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Read Full Description