CRO & Personalisation Lead

Job title: CRO & Personalisation Lead

Company: Priceline Pharmacy


Job description: Wesfarmers Health is growing – fast – as we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.Our portfolio includes well-known names like Priceline and Priceline Pharmacy, as well as our medi-aesthetics brands, Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts-and most recently, we’ve launched our newest beauty retail brand, atomica.About us:What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health-a leading Australian organisation in health, beauty, and wellness.Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.What you’ll do:Join Wesfarmers Health as our CRO & Personalisation Lead and help redefine health, beauty, and wellness online!The CRO & Personalisation Lead will help transform Wesfarmers Health’s digital strategy by developing and executing a Conversion Rate Optimisation (CRO) strategy, which will include implementing and continuously improving personalisation efforts across retail brands including Priceline. The role focuses on enhancing customer engagement to improve conversion rates and thereby drive revenue. The CRO & Personalisation Lead will manage the on-going relationship with our personalisation vendor (Insider), optimise campaigns and ensure seamless integration of personalisation across our digital platforms in collaboration with Product, Technology, and business teams.What you’ll bring:

• A minimum of 5 years’ experience in digital, working with CRO, personalisation and/or marketing automation platforms (e.g. Hotjar, Insider, Salesforce, Adobe, Braze)
• Strong commercial acumen, with a detailed understanding of eCommerce/eDM/Personalisation performance drivers
• Familiarity with a wide variety of MarTech, including Personalisation, Marketing Automation, CDP and more
• An understanding of optimisation concepts such as statistical significance, P value, minimal detectable effect, sample size calculations
• Experience with Agile methodologies and tools (e.g. Jira)
• Strong stakeholder management & communication skills
• Ability to multitask in a fast -paced environment
• Tertiary qualifications in marketing, business, experience design, digital or related technology area
• Understanding of Australian privacy law and data governance

Why us?

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) – available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
• Dedicated end of trip facilities (cycle racks, showers, lockers).

Aboriginal and Torres Strait Islander ApplicantsWesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.

Expected salary:

Location: Docklands, VIC

Job date: Thu, 26 Jun 2025 02:35:48 GMT

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