CRM Performance & Optimisation Specialist

Job title: CRM Performance & Optimisation Specialist

Company: Lego


Job description: Job DescriptionAre you interested in helping to grow our LEGO® Membership base, by bringing play into more people’s everyday lives and join a value driven company in an exciting global role?Join us for an exciting career as “CRM Performance & Optimisation Specialist” as part of the newly established Membership & Personalisation team within LEGO® Market & Channels Global Marketing.Please note the work location is Copenhagen, Denmark and no relocation assistance is offered for this role.As we approach the holiday season, please note that there may be delays in the recruitment process. We thank you for your patience and understanding during this period.Core Responsibilities

• Establish and execute reporting processes to track the key performance metrics related to CRM campaigns, programmes and initiatives.

• Analyse ongoing optimisation of CRM campaigns to drive member engagement, retention, lifetime value and maximise commercial value.

• Monitor CRM performance against targets and goals, identifying areas of underperformance and identifying opportunities for improvement.

• Establish KPIs and reporting frameworks to measure campaign performance and customer lifecycle metrics, in partnership with Performance & Development Team.

• Identify and implement process improvements and automation opportunities to streamline reporting and optimisation efforts.

• Identify trends and customer insights through data analysis, applying these learnings to enhance customer targeting and communications.

• Work closely with the Performance & Development Team to deep dive into CRM audience profiles, developments in audience behaviours, and the drivers of campaign performance.

Play your part in our team succeedingThe CRM Performance & Optimisation Specialist will be help drive the reporting and optimization of the LEGO Group CRM activities, including KPI performance reporting & framework, ensuring they deliver maximum efficiency and effectiveness.The role will sit within the Global Membership & Personalisation Team, with a broader responsibility to empower and inspire the full LEGO Group. You will report directly to the Manager, CRM Performance & Optimisation.Do you have what it takes?

• Experience in CRM, with a specific focus on leading performance analysis and campaign optimisation.
• CRM platform experience (ideally Salesforce), analytics platforms (ideally Adobe) and an overall understanding of marketing automation tools.
• Experience developing & delivering reporting and optimisation recommendations to deliver commercial results and member satisfaction.
• Strong analytical skills with experience in data analysis and customer segmentation.
• Demonstrated success in utilising A/B testing, personalisation, and analytics to improve CRM performance.
• Excels at communicating with stakeholders (written & oral); able to convey simple recommendations based on solid foundation.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Expected salary:

Location: København

Job date: Fri, 25 Jul 2025 23:30:29 GMT

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