CRM MarTech Manager (User Acquisition Focus)

Job title: CRM MarTech Manager (User Acquisition Focus)

Company: Crypto.com


Job description: Melbourne, AustraliaMarketing – Growth /HybridAbout the RoleWe are seeking a highly skilled and innovative CRM MarTech Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.As a key member of the CRM team, the CRM MarTech Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at . The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.Responsibilities

• Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
• Analyse customer data and insights to inform campaigns and initiatives
• Lead the overall CRM function to coordinate and oversee project development from start to completion
• Interface with development teams to estimate work efforts, define milestones and manage resources
• Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
• Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
• Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
• Maintain relevant project documentation to ensure timely delivery and project milestones
• Point of communication between various teams internally and vendors externally

Requirements

• 4+ years of customer data platforms (CDP) management in a Growth capacity
• Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
• Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
• Analytical skills to query and make sense of complex datasets with SQL
• Ability to translate CRM requirements needs into PRDs
• Proficient with project management tools, methodologies, and best practices
• Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision

Expected salary:

Location: Melbourne, VIC

Job date: Fri, 15 Aug 2025 02:29:24 GMT

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