Job title: CRM Marketing Manager
Company: Kingdom Services Group
Job description: Kingdom Services Group have an excellent opportunity for an experienced CRM Marketing Manager to join our established and successful Marketing Centre.Where: Newton-le-Willows, WA12 area.When: We’re looking to get the right person in to the team ASAP!Salary: £40,000.00 per annumHours: 40 hours per week, shifts as per site rota. Monday to Friday 09:00am – 17:00pm or to suit business needs.What’s in it for you?
- Competitive market salary.
- Access to advanced / early pay scheme.
- On-site parking.
- Competitive holiday allowance.
- Access to Group Care scheme.
- Workplace pension.
- Kingdom Colleague App including Employee Assistance Program and Wellbeing Support.
- Access to free personal development qualifications and career plans (Kingdom Academy)
- Weekly award and recognition scheme.
What we need from you – skill base requirements:Experience
- Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
- Proficiency in data analysis, marketing automation, segmentation, and email marketing.
- Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.
Professional Qualifications & Licenses (holding or working towards a distinct advantage)
- Education: A bachelor’s or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
- A driving license holder
- A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
- Relevant other accreditations welcome
Key Responsibilities:
- CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.
- Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
- Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
- Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
- Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
- Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
- Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
- Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
- A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
- Cross-functional Collaboration
Expected salary: £40000 per year
Location: Newton-le-Willows, Merseyside
Job date: Fri, 15 Aug 2025 22:20:13 GMT
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