CRM Marketing Manager

Job title: CRM Marketing Manager

Company: Kingdom Services Group


Job description: Kingdom Services Group have an excellent opportunity for an experienced CRM Marketing Manager to join our established and successful Marketing Centre.Where: Newton-le-Willows, WA12 area.When: We’re looking to get the right person in to the team ASAP!Salary: £40,000.00 per annumHours: 40 hours per week, shifts as per site rota. Monday to Friday 09:00am – 17:00pm or to suit business needs.What’s in it for you?

• Competitive market salary.
• Access to advanced / early pay scheme.
• On-site parking.
• Competitive holiday allowance.
• Access to Group Care scheme.
• Workplace pension.
• Kingdom Colleague App including Employee Assistance Program and Wellbeing Support.
• Access to free personal development qualifications and career plans (Kingdom Academy)
• Weekly award and recognition scheme.

What we need from you – skill base requirements:Experience

• Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
• Proficiency in data analysis, marketing automation, segmentation, and email marketing.
• Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.

Professional Qualifications & Licenses (holding or working towards a distinct advantage)

• Education: A bachelor’s or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
• A driving license holder
• A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
• Relevant other accreditations welcome

Key Responsibilities:

• CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.

• Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.

• Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.

• Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.

• Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.

• Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.

• Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.

• Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.

• A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.

• Cross-functional Collaboration

Expected salary: £40000 per year

Location: Newton-le-Willows, Merseyside

Job date: Fri, 15 Aug 2025 22:20:13 GMT

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