CRM Marketing Manager

Description

CrossCountry Mortgage (CCM) is a top-5 retail mortgage lender with more than 8,000 employees operating 600+ branches across all 50 states. We have been recognized nine times on Inc. 5000’s Fastest-Growing Private Companies list and have received countless awards for our standout culture. Through our dedication to getting it done, we make every mortgage feel like a win.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K with an employer match. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The CRM Marketing Manager’s goal is to enhance CRM Marketing related to automation, print/email marketing and SMS capabilities across the company. This manager will hold responsibility for driving our marketing efforts from lead to nurture and ensuring that technology aligns with business goals. The CRM Marketing Manager will also oversee our email development efforts as it relates to CRM functionality.

Job Responsibilities:

• Conceptualize and execute multichannel campaigns across the lead and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Set up campaigns and single send marketing from end to end – segmentation, coding, A/B testing, QA, deep linking and reporting.
• Own accurate and timely execution of journeys/campaigns; act as a liaison with internal & development teams as well as vendor to troubleshoot issues with dataflow and triggers.
• Collaborative planning with team members to proactively establish technical direction, full Marketing ecosystem associated with automation CTAs, and KPI’s of automation campaigns.
• Test, re-evaluate, and optimize all automation campaigns.
• Identify email, print, SMS and other marketing channel requirements and ensure the CRM functions meet the team’s needs.
• Support email and SMS team in resolving deliverability issues.
• Maintain expert opinion on relevant email, print and SMS related regulations (CAN-SPAM, CASL, GDPR, CCPA), through partnership with internal compliance officers, external solution providers and independent research.
• Test and resolve email coding issues and help solve complex email rendering issues.
• Share marketing & platform insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Handle user management for permission in CRM for customization communications/one off marketing.
• Coordinate copy/creative content, tagging, segmentation and responsive templates with internal team and agency partners; ensure marketing assets are easily accessible.
• Proactively provide ideas and solutions towards the improvement of the process and the business.
• Create best practices for team and sales locations to improve adoption.
• Coach and mentor junior email developers, along with other members of the CRM team.
• Manage a team of direct reports and external partners to ensure top value and performance.

Qualifications and Skills:

• Bachelor’s in Marketing, Business Administration, or Communication or related field; or equivalent work experience in related field
• Minimum of 2 years of demonstrated experience using Marketing Automation systems and directly managing such teams
• Knowledge of Email and Web development: Responsive HTML/CSS
• SMS deliverability and managing print marketing (flyers, postcards, etc) experience
• Database experience (SQL) as it relates to Marketing Automation
• Familiarity with APIs
• Understanding of industry best practices related to digital customer experience
• Ability to partner with and collaborate with other leaders to deliver business outcomes and build productive relationships with a broad array of functional areas.
• Excellent understanding of technology inclusive of user interface, data flows, and back-end systems
• Excellent performance in high-pressure situations.
• Effective communication, listening, and leadership skills
• Effective problem solver with attention to detail

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! https://crosscountrymortgage.com/about-us/careers/apply/

CrossCountry Mortgage, LLC. (NMLS3029) is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, religion, creed, color, orientation, gender, age, national origin, veteran status, disability status, marital status, sexual orientation, gender identity, or gender expression, or any other protected status in accordance with all applicable federal, state and local laws. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion. Employment is contingent upon successful completion of a background investigation. CrossCountry Mortgage, LLC. is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.

Read Full Description