CRM Marketing Executive

Job title: CRM Marketing Executive

Company: OSB Group


Job description: Our marketing team plays a vital role in promoting OSB and all our services. This in turn helps us work towards our vision to become our customers’ favourite bank; one that delivers its very best, challenges convention and opens doors that others can’t. The Lending Marketing Team has a clear purpose to create and deliver excellent Business – to – Business marketing campaigns and communications for the Group’s Lending’s brands that help engage and retain customers. The team are also responsible for developing and delivering compelling content relating to our products, propositions and customer needs.What you will be doing?As a CRM Marketing Executive you will have the opportunity to support the Head of Lending Communications in delivering the marketing digital automation strategy for all OSB Group brands. Be proactive and enthusiastic, supporting in all aspects of email and automation campaigns in addition to reporting and analytics for all OSB Group brands.Your responsibilities will include…

• Responsible for the development, build and distribution of all customer emails, per brand as required, using the email platform software.
• Develop and support on acquisition, retention and nurture journeys, identifying opportunities for improvements, and working with Marketing Managers for relevant and timely customer engagement touchpoints.
• Support the marketing team in all digital channels, recommending approaches to Marketing Managers aligned to objectives.
• Ensure all communications messages align to the brand marketing strategies as outlined and owned by Marketing Managers.
• Be the custodian for all marketing data within the HubSpot platform (and other online platforms as required) for the OSB Group brands. Own the migration of any data feed into HubSpot, ensuring alignment with current data requirements. Develop and implement initiatives that improve on new and existing data quality to ensure all engagement opportunities are maximised.

What’s in it for you?We are offering a salary between £32000 – £38000 dependant on your experience.

• Enhanced family-focused benefits
• Hybrid-working
• Annual bonus opportunity

Please use this link to see the fantastic benefits available at OSB:About usAt OSB Group, we understand how much our people bring to our organisation, which is why we try our best to give back too! Our Purpose is to help our customers, colleagues and communities prosper and we are on a transformation journey to become ‘the bank of the future’.Our commitment to professional development, flexible working, and employee well-being fosters a dynamic and supportive workplace.Do you have the skills?We are looking for talented individuals who have the experience and knowledge set out below:

• Specialist working knowledge of CRM systems, such as HTML code/ Mailchimp/ Salesforce/ HubSpot, etc. are essential, with the ability to build and execute targeted campaigns based on customer segmentation.
• Strong communication skills, with the ability to work and influence a wide range of stakeholders is required.
• Excellent organisational skills and working towards tight deadlines are essential.
• Good analytical skills, with the ability to understand, interpret business problems and create marketing solutions.

Next stepsIf this sounds like you, please apply now! For internal applications please visit the internal careers page to apply.Still on the fence? Hear from our team or explore our process:Shortlisted candidates will go through a personalised recruitment process, that is relevant and conversational – inclusive any individual reasonable support required. We want to bring out the best in you!Diversity, Equity & InclusionNot sure if you meet the spec? Let us decide.Research tells us that those from marginalised groups feel like they need to meet 100% of the criteria to apply. Here at OSB, we are committed to inclusivity and understand the value different experiences and perspectives can bring, so please don’t feel like you need to check every box to apply for a role internally.We champion diversity at all levels, with Board-level Diversity Champions tracking our progress. We are proud to be signed up to the Women in Finance Charter to actively support the growth and development of senior women in our sector and are dedicated to treating all our employees and job applicants equally, opposed to discrimination on any grounds.

Expected salary: £32000 – 38000 per year

Location: Wolverhampton

Job date: Thu, 10 Jul 2025 04:10:27 GMT

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