CRM Marketing Assistant

Job title: CRM Marketing Assistant

Company: Chester Zoo


Job description: CRM Marketing AssistantFull time, permanent contract with an option for some hybrid working.We are Chester ZooWe’re not just an amazing, award-winning visitor attraction that’s home to 30,000 incredible animals inside 128 acres of stunning gardens. We’re not just the UK’s most popular zoo. We’re a major wildlife charity that’s committed to the recovery of endangered species, globally. And, as the world faces an extinction crisis, we’re making a hugely significant contribution to conservation at a time when it’s needed most. We are Chester Zoo and we prevent extinction.The RoleWe now have an exciting new role for an outstanding CRM Marketing Assistant, reporting to the Senior Customer Retention and Development Manager, to help us deliver engaging, personalised communications that inspire our visitors and members, and support our mission to prevent extinction.As part of our dynamic Marketing team, you’ll play a key role in crafting and delivering customer-centric campaigns across email, SMS, push notifications and more. You’ll work closely with internal teams and external partners to ensure our messages are timely, relevant, and impactful, enhancing the visitor journey and deepening relationships with our audiences.We’re looking for someone who can:

• Design, build and deploy email campaigns using our marketing automation platform
• Segment audiences, working with customer data to support personalised communications
• Collaborate with creative teams to build compelling content
• Support campaign planning and reporting with insights and performance metrics
• Ensure GDPR compliance and data integrity across all CRM activities
• Work with stakeholders to bring campaigns to life across the zoo and The Reserve

What makes Chester Zoo a great place to work?Well, where do we start? Here goes…We’re a huge team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place.As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation, made up of over 600 permanent and 500 temporary team members, and we know how important it is to invest in our colleagues to help boost their career development. We have ambitious goals, and we want you to be with us for the long term on our exciting journey.Our working environment could not be more different from a typical office – where else can you see critically endangered orangutans from your office window, or stroll among rare giraffes and tigers on your lunch break?The Package

• Contract Type – Permanent
• Working Hours: Typically 8:30am – 5pm, Monday to Friday with some flexibility on start and end times. Occasional weekend or evening working as required by the role
• Salary – £26,500
• Flex working from home for up to two days in five
• 33 days annual leave plus the option to buy or sell up to 5 days
• Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family
• Cycle to work scheme
• Healthcare plan and employee assistance programme
• Discounted gym membership
• Discounts on cinema tickets, restaurants, high street shops and more via Perks
• Pension scheme with generous employer contributions up to 9%

Our Requirements

• Familiarity with CRM systems and Marketing Automation platforms
• Understanding of digital marketing, customer lifecycles and campaign management
• Technical skills in database management including managing lists, updating records and using CRM searches to retrieve specific data sets
• Comfortable with Microsoft Office applications, specifically the ability to manipulate data within Excel
• Clear written and verbal communication skills, able to liaise with internal teams and external agencies
• Ability to manage multiple projects and deadlines through effective time management
• Good attention to detail and accuracy and a creative flair to put together messages into compelling communications
• Ability to interpret campaign data to feed into reporting
• Basic design and copywriting skills for adapting existing messaging and imagery to fit within different types of communications

Although not essential, the following would be desirable:

• Familiarity with Dot Digital and/ or Access Charity CRM
• Exposure to campaign planning and execution
• Setting up and running campaign automation programmes
• Experience of working within a marketing and/or customer development role
• Experience of working within the visitor attraction or charity sectors
• A relevant professional qualification in Marketing

Shortlisting of applications and arrangement of interviews will take place while the advert is live, candidates are therefore encouraged to submit applications as soon as possible. We reserve the right to close the advert early.

Expected salary:

Location: Chester

Job date: Fri, 15 Aug 2025 04:40:56 GMT

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