CRM Localisation Manager

Job title: CRM Localisation Manager

Company: Lego


Job description: Job DescriptionCome along with the CRM team to help and make the most successful campaigns in order to inspire and develop the builders of tomorrow!As our CRM Localisation Manager, you’ll make our global customer relationship strategies feel relevant, personal, and local. You’ll bring our CRM journeys to life in a way that makes sense for our local markets—tailoring communications, campaigns, and engagement strategies to meet the needs, expectations, and habits of members all around the world.Please note the work location is Copenhagen, Denmark and no relocation assistance is offered for this role.Core Responsibilities

• Adapt global CRM strategies, lifecycle communications, and automated journeys to resonate with local audiences across email, SMS, app, and other owned channels.
• Collaborate with copywriters, translators, and the global content team to ensure messaging is consistent with The LEGO Group’s tone of voice while reflecting cultural and linguistic nuances.
• Act as the bridge between global CRM, local marketing, customer support, and digital teams to ensure alignment and cohesion across all touchpoints.
• Support the use of CRM platforms (such as Salesforce Marketing Cloud) and ensure data and content are managed effectively and responsibly.

Manage the communications of the CRM campaign process – including creative, copy, optimising contentHelp conduct A/B testing to optimise and refine CRM content.Play your part in our team succeedingAs a part of our Markets & Channels organisation, the CRM team engages and inspires our existing shopper base across multiple touchpoints and plays a pivotal element of our commercial strategy.Working with such a cross-functional team to support delivering outstanding shopper experiences for our entire fan base means an evolution, dynamic work environment and ability to see a real impact in how we bring LEGO values to life every day.Do you have what it takes?

• Solid experience in CRM, customer engagement, or marketing, with a focus on localisation or regional marketing.
• Knowledge of CRM systems, database marketing, and customer segmentation (ideally Salesforce).
• Experience in content and project management tools, (FIGMA and JIRA preferred)
• Experience in localising global marketing or CRM campaigns across multiple channels.
• Strong project management and communication skills with a collaborative mindset.
• A strategic thinker with an innovative mindset and attention to detail.

#LI-SG2#LI-HybridApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Expected salary:

Location: København

Job date: Wed, 06 Aug 2025 01:38:25 GMT

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