CRM & Lifecycle Marketing Lead

Job title: CRM & Lifecycle Marketing Lead

Company: Michael Page


Job description: This role leads the European roll-out of a central CRM platform, driving personalised, data-led marketing. It focuses on improving customer journeys, conversion, and retention while ensuring GDPR compliance.

• Develop and execute CRM strategies to improve customer engagement and retention.
• Implement lifecycle marketing campaigns using data insights and analytics.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Analyse campaign performance and provide actionable recommendations for optimisation.
• Manage segmentation and personalisation to ensure targeted communications.
• Oversee the integration of CRM tools and platforms to enhance efficiency.
• Ensure compliance with data protection regulations in all marketing activities.
• Provide regular reporting on CRM and lifecycle marketing metrics to stakeholders.

Lead a pan-European CRM transformation with real impact on customer engagementShape data-driven, personalised journeys in a high-visibility, strategic roleMandatory:

• 7+ years in a similar role
• Proven experience delivering CRM/lifecycle strategies across European or multi-market environments
• Proven track record of building and scaling high-performing teams from the ground up
• Hands-on expertise with Salesforce Marketing Cloud (or similar platforms)
• Strong understanding of data-driven campaign design and customer journeys
• Solid grasp of GDPR and experience working alongside Legal/Privacy teams
• Strategic thinker who can also drive delivery and adoption
• Confident stakeholder manager, comfortable working across commercial, legal, tech, and data teams

Desirable:

• Experience in high-consideration purchase journeys
• Background in setting up new capabilities or functions within large or matrixed organisations

The company is undergoing a major digital transformation, with a strong focus on customer-centric growth. They’re investing heavily in modern platforms and data-driven strategies to elevate marketing performance across Europe.

• Hybrid working 3 days in the office/2 days at home.
• Competitive salary ranging from £74,000 to £82,000 depending on experience.
• Comprehensive benefits package, including health and wellness perks.
• Opportunities for professional development and career growth.
• Inclusive and supportive company culture.

Expected salary: £74000 per year

Location: Berkshire

Job date: Sun, 10 Aug 2025 01:54:12 GMT

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