CRM & Email Marketing Manager (SaaS)

Job title: CRM & Email Marketing Manager (SaaS)

Company: now>press>play


Job description: Apply Today

• Salary: £40-£45k per annum
• Holidays: 40 days inc bank holidays (50% must be taken during school holidays)
• Remote: Flexible working from home and 2 days in the London office once a term
• Duration: Permanent, Full Time, 37.5 hrs p/week, 9-5.30 pm

Ignite the Future of Education with now>press>playAre you passionate about education? Do you thrive on building strong relationships and helping others succeed? If so, we want to hear from you!Our immersive audio Experiences connect thousands of primary school children to their learning through sound, storytelling, and movement. You will own our lead nurture strategy. Your job is to ensure that every school that expresses interest hears from us in the right way, at the right time.You’ll write and manage email journeys that help schools understand the value of now>press>play, build urgency to try the product and guide them smoothly through the trial process.This is a hands-on role that requires strong copywriting skills, strategic thinking, and a results-driven mindset.RequirementsKey Responsibilities:

• Design and implement email workflows that nurture leads towards product trials.
• Write engaging, benefit-led copy tailored to primary school leaders and teachers.
• Build segmentation strategies based on role, region, product interest and engagement.
• Collaborate with our Sales and Customer Success team to align messaging across channels.
• Create and schedule automated campaigns using the CRM platform.
• Analyse performance data to optimise open, click-through, and conversion rates.
• Develop and test new formats and ideas (e.g. case studies, testimonials, videos).
• Support occasional retargeting campaigns through Facebook Custom Audiences.

What We’re Looking For:

• Demonstrated experience in email marketing and CRM, ideally in SaaS sector
• Strong copywriting and content creation skills
• A strategic mindset with the ability to translate funnel data into clear action
• Organised, self-directed and comfortable working in a small team
• Experience with A/B testing and performance optimisation
• Knowledge of the UK primary education sector is a plus, but not essential

If you’re excited by the idea of helping more schools discover the power of immersive story-led learning experiences, we’d love to hear from you.BenefitsWhy Join Us?

• Be part of a purpose-driven company changing the way children learn.
• A supportive, collaborative team where your voice matters.
• Opportunities to grow with a fast-scaling edtech company.
• Remote working and flexible hours.
• Regular termly team meetups

By joining our small but mighty team, you’ll make a profound and lasting impact on children’s lives across the country. Come and be part of something extraordinary!A bit of background about now>press>playFounded in 2012, by a teacher, a theatre director and a social entrepreneur, now>press>play is one of the most exciting and ambitious social enterprises in the edtech sector.We developed a new way of learning that engages children through movement, imagination and emotion. Our vision is for every child’s learning to matter deeply to them, and our mission is to get children to live their learning: to go there, to do it and to feel it. We make the curriculum accessible for all children, regardless of background or academic ability. We do things with playfulness, care, imagination, integrity and inclusivity. Our ambition is to be one of the most engaging and highly valued educational resources in the UK and beyond. You can read more about our work and impact on our website: .Since launching our subscription service in 2014, we’ve worked with over 500 schools across the UK and internationally. The majority of these are in areas of high deprivation. We have high retention rates and consistently receive good feedback from teachers and children alike.now>press>play has been supported by UnLtd, the School for Social Entrepreneurs, the RSA and Shell LiveWire. In 2014, we were awarded a place on the Big Venture Challenge, the high-growth investment program for outstanding social enterprises. In 2019, now>press>play was named ‘Best Digital Device’ at the BETT Awards. In 2020 we won the best primary resource by the ERA as well as being listed in the Edtech50. In 2022 we were highly commended by TeachPrimary, and we were named as one of the Escape 100 top companies to escape to in 2022. In 2023 we were finalists for both ERA and Bett. And in 2024 we were selected for the hundrED Global Collection.Inclusion and DiversityWe know that diversity makes our team stronger and more successful. The teachers and children we work with come from all kinds of backgrounds and it is important that our team reflects the diversity of the people we work with.We believe in the power of diversity in all its forms, including culture, educational background, religion, age, socio-economic background, race, disability, gender, sexual orientation, personality, family structure and life experience. We welcome applicants from all backgrounds to apply for jobs with us and bring their perspectives and experience to our team, in particular those who are currently underrepresented in our team. This includes, but is not limited to, Black, Asian and other minority ethnic candidates and candidates with a disability. We strive to foster a culture of inclusion, where every staff member feels welcome and like they can bring their whole self to work. We are always open to feedback about how we can make our working culture work for everyone.Interview Process * Video Task: You will prepare and submit a short video that tells us a bit about you, and why you want to work with us.

• Zoom: Conference call to discuss the role, answer your questions and gain insights into your experiences and motivations.
• Final Interview: Before the interview, we’ll send you a task to complete. You will be given 10 minutes to talk through your task and receive feedback. The second half will be Q&A on your experience, ambitions and alignment with our mission and values.

Please be advised that we are currently unable to offer visa sponsorship.

Expected salary: £40000 – 45000 per year

Location: London

Job date: Thu, 19 Jun 2025 22:21:33 GMT

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