CRM & Email Marketing Manager

Job title: CRM & Email Marketing Manager

Company: Michael Page


Job description: The CRM & Email Marketer will play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns.We’re partnering with a market leading media business based in South London.You will play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns. You will implement, test and optimise for reach, open rates, clickthroughs and conversions.The company offers a great work life balance, on the job training and development, and the opportunity to further your career in email marketing and CRM data management.Looking for an end-to-end CRM Manager opportunity?A chance to join a growing and fast paced media business.

• Previous CRM and email marketing experience
• Be based in South London (4 days a week onsite)
• Previous experience delivering campaigns using Salesforce Marketing Cloud
• Experience briefing and supervising the design of marketing emails
• Knowledge of email deliverability requirements and best practices
• Experience segmenting customer data for email targeting
• Some experience with marketing automation technologies
• Strong copywriting and proof-reading skills
• A/B and multivariate testing experience across email
• Exposure to Google Analytics and Data Studio for campaign analysis and reporting
• Build reports and dashboards to help sales and marketing users get the right insight from Salesforce, including email performance reporting
• Use performance data to identify customer needs, define new products and enhancements to existing products through improved segmentation and personalisation
• Work with database and development teams to identify and implement CRM data improvements
• Manage the Salesforce development roadmap and lead the relationship with our Salesforce implementation partner to supervise delivery of new features and enhancements
• Perform database maintenance tasks, including data hygiene and duplicate management

A market leading media company with decades of heritage in the luxury sector.£40k – £42kGood benefits package – 29 days holiday!Based in South London (4 days a week onsite)

Expected salary: £40000 per year

Location: London

Job date: Wed, 20 Aug 2025 22:19:45 GMT

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