CRM Analyst

Job title: CRM Analyst

Company: Danske Bank


Job description: Job Category: Analysis and ResearchJob Description:Are you keen to apply your analytical skills to our Marketing Automation setup, where we create value for Danske Bank customers through personalised activities? If so, we might have the perfect role for you!About Us
Join CRM Analytics, a vital part of Customer Engagement Personal Customers in Denmark. As part of Personal Customer DK, we contribute to the commercial strategy across various business areas within the ‘go to market value chain’. In alignment with Danske Bank’s ambitious Forward ’28 strategy, Customer Engagement PC DK operates through Commercial Teams. These teams focus on optimising existing commercial activities and introducing new products and services. Each team comprises 9-10 members with specialised expertise, collectively working to assist our customers and enhance the bank’s value. Our teams include professionals from Marketing, Communications, and Customer Engagement PC DK, collaborating across functions alongside specialists from other parts of the organisation.About the Role
We are seeking a CRM Analyst to join our Assets commercial team, contributing to the commercial strategy associated with savings, investment, and pension. As a member of CRM Analytics, a team of 10 dedicated CRM Analysts, you will be responsible for personalised sales and marketing execution, continuously enhancing all commercial activities. We are passionate about improving customer experiences, and we deeply value collaboration.You will:

• Set up and execute personalised campaigns for personal customers in Danske Bank DK.

• Conduct customer-related analysis to ensure communication is targeted, timely, and relevant.

• Contribute to Danske Bank’s ambitious Forward ’28 strategy, focusing on marketing automation and personalisation.

• Build and refine customer journeys to optimise engagement and satisfaction.

Who We Are Looking For?
We are looking for a highly skilled and committed individual in the CRM field to deliver effective CRM analytics. You should have experience in CRM analysis, with a background in engaging multiple stakeholders, reporting to management, and supporting change.Our Ideal Candidate Has:

• Experience with marketing automation platforms

• Skills in setting up communication flows and customer journeys

• Analytical skills and a willingness to learn

• Experience with SAS or SQL programming

• A commitment to learning and growth

• A relevant educational background

• Proficiency in English language skills

What We Offer
“You will play a crucial role in advancing Danske Bank’s Forward ’28 strategy, surrounded by skilled colleagues in an informal atmosphere. You’ll interact with inspiring individuals across the bank, enhancing your growth. We ensure that the salary offered will be tailored to your qualifications, competencies, professional experience, and the requirements of the role. At Danske Bank, we celebrate diversity and support personal growth with flexible working arrangements”, says Sofie Jensen, Head of CRM Analytics.Have We Caught Your Attention?
Apply now! We process applications continuously, so we encourage you to apply sooner rather than later. If you have any questions about the job, please contact Head of CRM Analytics, Sofie Jensen, at or +45 29125601 or Chief CRM Analyst, Christian Høgsberg, atWe look forward to hearing from you!

Expected salary:

Location: København

Job date: Thu, 22 May 2025 04:39:07 GMT

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