Responsible for the management and growth of Kroger’s affiliate program. Manage and oversee all aspects of affiliate marketing, including implementation with affiliate marketing agency. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.
Responsibilities
Implement, manage and grow Kroger’s affiliate program
Manage vendor relationship with affiliate marketing agency, including communication of business opportunities to drive revenue during key times of the year
Develop and optimize the affiliate marketing strategy based on the company objectives
Recruit and onboard new affiliate partners
Keep agency and affiliates up-to-date on new products and program enhancements
Manage affiliate and agency commission payout in a timely manner
Stay up-to-date on affiliate marketing trends and identify/implement new opportunities to enhance the affiliate program
Forecast and plan volume, revenue, and commissions
Work with internal teams to distribute offers and promotions and remove unauthorized promotions from the channel
Develop and produce ongoing and ad hoc reporting, analysis, and recommendations to optimize partnership performance
Test new enhanced placements
Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications
Minimum
4+ years of experience in digital affiliate marketing within an ecommerce or multi-channel retailer
Performance-oriented marketer who has demonstrated success in developing, implementing, and optimizing affiliate or partnership marketing programs
Advanced proficiency in Microsoft Office
Ability to use Adobe Analytics
Self-starter with strong interpersonal and teamwork skills
Familiarity with affiliate platforms (e.g. Rakuten, CJ Affiliate)
Data driven individual translating metrics into action to drive business outcomes
Desired
Bachelor’s Degree Marketing, Business or related area preferred
Any experience sharing out business results and opportunity for optimization with internal stakeholders
Any experience running all aspects of affiliate marketing for large retailer
Search Engine Optimization experience
Success working in fast-paced environment with demonstrated strong business results