Coordinator of Marketing & Digital Media (25-26 SY)- Marketing and Communications

IRVING INDEPENDENT SCHOOL DISTRICT

JOB DESCRIPTION

JOB TITLE: Coordinator of Marketing & Digital Media

WAGE/HOUR STATUS: Exempt

FUNDING SOURCE: Local

REPORTS TO: Executive Director of Communications & Marketing

PAY GRADE: Admin 3A

DUTY DAYS: 230

DEPARTMENT: Communications

DATE REVISED: May 2025

A Letter of Assurance will be issued for this position.

PRIMARY PURPOSE: Assist the Executive Director of Communications & Marketing by providing leadership that supports the district’s overall marketing and communications program through effective, professional communications with internal and external audiences. The Coordinator of Marketing & Digital Media will promote Irving ISD by managing marketing campaigns and planning/executing branded events to help fulfill the mission of the school district.

QUALIFICATIONS:

Minimum Education/Certification:

• Bachelor’s degree in journalism, public relations, communications, marketing or other related communications or business field.
• Master’s Degree [Preferred]

Special Knowledge/Skills:

1. Understanding of brand marketing
2. Demonstrated skills and knowledge in use of digital, web-based and social media marketing
3. Demonstrated skills and knowledge in the use of traditional marketing, including print, radio and television
4. Demonstrated skills in writing, proofreading, and editing for proper grammar and punctuation
5. Experience in developing and promoting brand through storytelling, photography and video production
6. Proven work experience researching and writing stories that are compelling and relevant to market
7. Demonstrated skills in developing and delivering presentations to small and large groups
8. Demonstrated ability to organize, plan, manage and execute special events
9. Demonstrated ability to develop, build and manage positive relationships
10. Creative skills in message development and PR/marketing campaigns
11. Strong organizational, communication, and interpersonal skills
12. Ability to work in a fast-paced environment to meet established deadlines while prioritizing and multitasking
13. Ability to collaborate effectively with others
14. Ability to develop ideas and perform tasks with little or no supervision
15. Maintain emotional control under stress

Minimum Experience:

• Three to Five (3-5) years of professional experience in marketing and communications
• Two to Three (2-3) years of experience in volunteer management or applicable areas
• School marketing and communications experience preferred
• Bilingual preferred

MAJOR RESPONSIBILITIES AND DUTIES:

1. Assist the Executive Director of Communications & Marketing with the planning and execution of strategic, timely and results-driven marketing and communication plans
2. Oversees the development and production of promotional marketing campaigns for English and Spanish speaking audiences aimed at strengthening the district’s brand and increasing student enrollment
3. Leads and executes experiential marketing events for the district and campuses designed to increase student enrollment
4. Serve as project manager and supervise the work of others during collaborative campaigns, programs, events, and projects
5. Plan, organize, manage, and execute special events for the school district, Communications department, and Partners in Education program
6. Develop and execute marketing and advertising programs and contracts, both short- and long-range, to ensure revenue enhancement in accordance with Board Policy
7. Assist the Executive Director of Communications & Marketing by guiding other department employees through special assignments, projects, and presentations, including oversight of the copywriting, design, layout, production, and distribution of promotional materials and initiatives
8. Assist the Executive Director of Communications & Marketing with meetings, materials, and communications with district officials
9. Attend committee meetings and community events as directed
10. Ensure all published content meets a high standard of quality, is relevant and useful for the audience
11. Collaborate with other department personnel to produce engaging stories and videos
12. Create a pipeline of original content and creative campaigns for the online newsroom and social media platforms to promote the district’s brand
13. Collaborate with the videographer to develop informative, engaging, and brand-focused videos
14. Serve as the district spokesperson, as directed, or in the absence of the Executive Director
15. Maintain a professional level of confidentiality regarding all district matters
16. Perform other duties as assigned

SUPERVISORY RESPONSBILITIES:

• Student intern(s) when applicable
• Volunteers

WORKING CONDITIONS:

Mental Demands/Physical Demands/Environmental Factors: Must maintain emotional control and exercise reasoning and problem solving skills while under stress. Must demonstrate ability to communicate effectively (verbal and written). Should be able to interpret procedures and analyze data for decision-making. Frequent in-district and occasional in-state or national travel. Occasional prolonged and irregular hours.

Safety: Contribute to the prevention of accidents and injuries by observing safety rules and District policy, practicing the principles and skills taught in safety training, wearing personal protective equipment as required, reporting injuries and incidences immediately to supervisor, and being proactive in the ongoing efforts to improve and maintain workplace safety.

The information contained in this job description is for compliance with the Americans with Disabilities Act (ADA) and foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities, duties, and skills that may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This document describes the general purpose and responsibilities assigned to this job. It is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

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