Coordinator Digital Media Strategies And Marketing Job Summary

Toronto and Region Conservation Authority (TRCA), is currently hiring on a vacant job post of Coordinator Digital Media Strategies And Marketing based in Vaughan ON. Please read the job detail carefully before applying.

Job Title: Coordinator Digital Media Strategies And Marketing Job
Company Name: Toronto and Region Conservation Authority (TRCA)
Job Type: Full Time
Job Location: Vaughan ON
Salary:
Job Link Expiry: 2023-01-26
Posted on: marketingjobs.pro

Coordinator Digital Media Strategies And Marketing Job Detail

Position Details:

Current Rate of Pay: Min = $37.51/hr, Max = $37.51

Employment type: Full-Time Contract

Duration of employment: 12 months

Hours of work: 35 hrs/week

Work location: Restoration Services Centre

Division: Corporate Services

Business unit: Community, Marketing and Events

Travel: 5%

Remote Work: Hybrid

About TRCA:

With more than 60 years of experience, Toronto and Region Conservation Authority (TRCA) is one of 36 Conservation Authorities in Ontario, created to safeguard and enhance the health and well-being of watershed communities through the protection and restoration of the natural environment and the ecological services the environment provides.

TRCA works to protect the integrity and health of the rivers and creeks in the jurisdiction, develop a system of green and natural spaces that sustains local ecosystems, and advance sustainable practices that improve people’s lives within our growing region.

How you will contribute as part of the TRCA team:

Under the guidance and supervision of the Coordinator II, Tourism and Staff Development, the Coordinator, Digital Media Strategies and Marketing is responsible for the planning, implementation and coordination of digital media marketing strategies for TRCA’s Parks and Culture division and TRCA’s Humber Watershed. Working under the professional direction of TRCA’s Marketing Team, the Coordinator I, Digital Media Strategies and Marketing develops long-range marketing plans to expand TRCA’s digital reach and grow the profile of TRCA’s public-use facilities and outdoor attractions.

The Coordinator I, Digital Media Strategies and Marketing demonstrates a thorough understanding of TRCA’s audience segments, utilizes a variety of social media platforms and marketing tools, and applies best practices in content development and communications to achieve these goals. The Coordinator I, Digital Media Strategies and Marketing also provides ongoing oversight and support to The Living City Foundation as well as to Black Creek Pioneer Village social media staff in the use of digital media marketing strategies. Ultimately, this position is responsible for maintaining brand positioning for multiple TRCA units through the strategic use of digital media.

Major Responsibilities:

• Lead Toronto and Region Conservation Authority social media strategy and pages including day-to-day scheduling (via Sprout). Management of Twitter, Instagram, Facebook, and Linkedin along with the development, implementation, and evaluation (including analyzing social media analytic reports) of all social media content.
• Plan, develop, write, evaluate and execute a social media content calendar along with crafting daily key messages in collaboration with team members and with coordination from all TRCA departments.
• Engage with social media followers and monitor questions, and comments providing a response in a timely manner.
• Develop, organize, manage, analyze, and report on social media advertising campaigns for all TRCA social media channels.
• Plan and create social media graphics, images, and video content for different social media platforms using Canva and other social media software in accordance with TRCA graphic design policy and with guidance from the Graphic Design team.
• Create Biweekly content for the Board of Directors and TRCA staff to share.
• Research digital trends and new platforms for content sharing to allow for further engagement opportunities on our social channels.

What will you need to succeed:

• Marketing or Communications Diploma
• 3-5 years experience
• Valid Ontario Driver’s license is preferred
• Experience with Adobe Creative Cloud or equivalent digital media editing tools is a plus
• Proficiency with video and photo editing tools like Adobe Premiere or Canva
• Strong copywriting and copy-editing skills
• Detail-oriented approach with ability to work under pressure to meet deadlines

To apply to this posting, click on the “Apply” icon. Please submit your resume and cover letter prior to midnight on 23, 2022.

All new hires are required to be fully vaccinated against Covid-19 as a precondition to being hired by TRCA. TRCA will comply with its obligations pursuant to the Ontario Human Rights Code and any other applicable legislation.

While the Toronto and Region Conservation Authority (TRCA) thanks all applicants for their interest, only those under consideration will be contacted for interviews. Please be advised that successful incumbent(s) be required to undergo a vulnerable sector screening and/or driver’s abstract check as a part of the final step in the hiring process.

TRCA is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and TRCA Policies, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to the TRCA. We welcome applications from all qualified persons.

Personal information you provide through the TRCA recruitment, selection and onboarding process is collected under the authority of the Conservation Authorities Act, R.S.O. 1990, c. C.27. Collection of this personal information is necessary for the proper administration of this recruitment process for employment and volunteer positions with TRCA. Personal information is protected from disclosure pursuant to the Municipal Freedom of Information and Protection of Privacy Act. Any questions regarding this collection activity should be directed to the Supervisor of Records, 101 Exchange Avenue, Vaughan, Ontario, L4K 5R6, (416) 661-6600 extension 5216.
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