Content & Transcreation Lead Western Europe – Ph

Job Brief

We have a vacancy of Content & Transcreation Lead Western Europe – Ph in our company, Philips. This vacancy is based in Amsterdam. Please go through the job detail mentioned below.

Position Title: Content & Transcreation Lead Western Europe – Ph
Company: Philips
Work Type: Full Time
City of work: Amsterdam
Salary:
URL Expiry: 2022-12-12
Posted on: marketingjobs.pro

Job Detail

Job TitleContent & Transcreation Lead Western Europe – PH

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better to drive and build a superior Consumer Experience across all touch points for all Personal Health Categories.  You ensure consistency, high quality and local relevance of our assets across all touchpoints along the consumer decision journey (paid and owned media, online and offline retail, CRM) 

You are responsible for

• Acts as an “Editor-in-Chief” for Western Europe, who, with solid understanding of our target audiences and in alignment with the marketing engagement and planning (MEP) team, creates an E2E Consumer Engagement Content Framework across all touchpoints`, including Philips.com and pdp’s

• Envisions and creatively fills with locally relevant content the WEPH consumer CDJ (E2E from Explore to Loyalty) across all PH categories leveraging the global toolkits

• Audits available content for all touchpoints from the point of view of a consumer and identifies content gaps and, in alignment with MEP team (Marketing Engagement & Planning) feeds new requirements to the Cluster team

• Cooperate with teams to creatively fill content gaps – create English masters for the missing structural pieces (e.g. SEO, SEA, Social, CRM, D2C, Philips.com) and ensure fit-for-purpose translation to local languages and cultural context

• Coordinates with relevant teams (e.g. Digital Marketing, TSM, CRM) to track and optimize content performance

• Coordinates agency briefs for transcreation of all commercial priorities

• Leads and coaches the zone Transcreation ambassadors, who are responsible for:

• Localize content using the WE content Framework, ensuring consistency across local touchpoints, including coordination of commercial unlock toolkits localization

• Continuously optimize based on local performance & learnings

• Regularly connect as Western Europe Hub to share local learnings and best practices to inspire across EU7
  

You are a part of

Western European Market organization within the Marketing Team, a very dynamic and consumers focused team with a strong drive towards success.

To succeed in this role, you’ll need a customer-first attitude and the following

•         Bachelor’s degree

•         >6 years-experience in global and local marketing roles, or running own business

•         Solid experience in designing, implementing and optimizing E2E consumer CDJs, including offline touchpoints, e.g. from project lead roles within creative agencies, marketing roles or from driving own business

•         Proven experience in digital and content marketing, including solid understanding of SEO and digital content management systems (e.g. Salesforce CRM and similar)

•         Creative yet grounded and pragmatic when needed, with business acumen, ability to drive creative work based on performance

•         Strong conceptual and holistic thinker, able to connect dots from a variety of disciplines

•         Creative soul, fountain of ideas, innovator

•         Strong drive, able to inspire and mobilize cross-functional teams

•         Excellent networking and stakeholder management skills

•         People management skills

•         Balanced profile, able to be strategic as well as bring projects to completion through structure and execution

•         Excellent English skills, copywriting and/or design experience is a plus 

In return, we offer you

A path towards your most rewarding career. Succeeding in this role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

How we work at PhilipsOur newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:We believe in the importance of impactful collaboration: There’s a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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