Content Specialist Marketing

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

• Write, edit and repurpose content to produce search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, crown.com, branch web sites, intranet, email campaigns and various other Marketing and media relations.
• Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process.
• Collaborate with teams to determine copy direction of marketing and advertising programs.
• In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Obtain leads, work directly or through other designated resources to pursue leads and secure customer commitment for customer results projects.
• Conduct interviews, develop customer results story content, video scripts and crown.com content to support the project.
• Work with Project Specialists to coordinate supporting project resources, obtain appropriate approvals and launch to the sales organization and on crown.com.
• Create and distribute monthly status reports to marketing and sales management as appropriate.
• Produce content for and maintain the Crown Blog, creating an annual content calendar to support the posting schedule.
• Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.
• Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.

Qualifications

• Bachelor’s degree in Communications, Writing, Journalism, English, Marketing or related field, along with 2-4 years of prior experience developing content for media, marketing or public relations.
• Good verbal and written communication skills are required and knowledge of AP Style preferred.
• Must be able to conduct research, interpret source material, write for diverse audiences and communicate concisely on technical as well as promotional subject matter.
• An understanding of interactive marketing, paid and organic search and search engine marketing is preferred.
• Strong organizational and project management skills are a plus.
• Direct personal contact with internal and external sources, including marketing and media agencies, is preferred.
• Writing samples are requested.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled

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