Content Marketing Manager

Content Marketing Manager

About Shop Solar Kits

Shop Solar Kits is a direct to consumer ecommerce brand, on a mission to make solar simple.
We’re currently the #1 resource for hybrid, portable & backup solar power systems online.

The Position in a Nutshell:

As our Content Marketing Manager, you will be responsible for overseeing all of the content marketing efforts at Shop Solar Kits. This includes developing and owning our content calendar and promotional strategy, while managing our creative, blog, email marketing and social media efforts.

You will work closely with our head growth, website, product, and media buying teams.

Who You Are:

• Creative, you have a flood of new ideas or are able to propose alternate solutions to solving various challenges that arise.
• Strategic, you are constantly thinking about the next move and basing decisions on data or calculated hunches.
• Contrarian, you know that sometimes it makes sense to go against the grain and push the boundaries
• Organized, you know where everything is at all times, things happen fast and you are always prepared
• You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically

Your Responsibilities:

Here’s what you’ll be doing day to day…

• Plan and develop a content marketing strategy focused on providing value to our target audience, promotions and product launches

• Work with our email marketing specialist & vendors to execute and optimize our email campaigns and automations in coordination with our content calendar

• Own our creative process for creating high quality image/video content and ensuring that all channel specialists have scheduled content to deploy before they need it.

• Collaborate with our YouTube and social media teams to plan, schedule and create engaging content with a focus on growing our organic social media channels

• Collaborate with our creative and website teams to ensure that our website content is consistent with our content calendar, product launches, and promotions

• Work with our technical SEO team to plan, schedule and review high quality content that will be published on our website

• Work across multiple teams to understand what we can do to better educate our customers and support online sales.

• Experiment with our content and use data to find new ways to engage customers at various stages.

Qualifications:

• 3 to 5 years of experience with content and email marketing, ideally in a direct-to-consumer or agency environment
• Demonstrated ability to lead content strategy and creative efforts
• Exceptional writing, visual-storytelling and editing skills.
• Strong project management skills, attention detail and experience owning an editorial calendar
• Ability to work autonomously and manage competing priorities

Experience with ecommerce/Shopify, Klaviyo and SEO are assets.

Knowledge or an interest in solar is also considered an asset.

Location: Our office in Thornbury, Ontario or Remote (Canada or the US)

Job Types: Full-time, Permanent

Salary: $60,000.00-$85,000.00 per year

Benefits:

• Casual dress
• Company events
• Flexible schedule
• On-site parking
• Paid time off
• Work from home

Flexible Language Requirement:

• English not required

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in Thornbury, ON N0H 2P0

Expected start date: 2023-01-16