Consumer Marketing Specialist

Location: Berlin/Remote Field Marketing

Main Purpose of the Job: 

The Regional Consumer Marketing Manager lives our brands in Europe’s major cities.

Responsible for upper- and mid-funnel marketing tactics, this role manages PR, Media partnerships, Advertising, Sponsorships and Events for Masimo Consumer’s audio brands Denon, Bowers & Wilkins, Marantz and the new Stork baby monitor-portfolio. 

As marketing disciplines as PR-, social media- and event management are more and more integrated, this role enables direct interaction between consumers and brands in the heart of the central European market, Berlin city and surrounding areas. This role requires a true brand ambassador, a communicative, entrepreneurial character able to seed and grow the brands from the capital to the wider market. While Masimo Consumer is playing in many audio categories, the focus will be on headphones.

Key Requirements

• You are based in Greater Berlin and possess a network of brands and media partners enabling you to establish local brand partnerships.
• You have 3 -5 years of experience in PR, Influencer- and Event marketing for consumer brands.
• You have an affinity with luxury, design and creative industries.
• You work independently, target-based and can own a path of growth.

Key Responsibilities

• Build and manage a full year consumer marketing plan.
• Manage PR & Digital marketing agencies with annual- and campaign briefings for multiple brands.
• Execute omni-channel marketing campaigns across a variety of consumer touch points such as Digital, Social, PR/Comms & Events.
• Develop and lead consumer events and brand experiences such as pop-up stores, influencer partnerships and product launch events.
• Support proper execution and localization of new product introductions (NPI’s) including announcement and reviews strategy for lifestyle media.
• Collaborate with our Brand Marketing- and Digital Marketing- organizations on campaign and activity execution.
• Collaborate with the European marketing team on strategy, KPI’s and budget tracking.

Further Qualifications:

• Bachelor’s degree or higher (area of study in Business Management or Marketing preferred)
• Minimum 3-5 years’ pertinent work experience in marketing activity management for consumer products.
• Track record of excellence in executing and optimizing digital/ social marketing campaigns.
• Prior experience leading contract/agency teams.
• Extremely strong written and oral communication skills. Demonstrated track record of success in communicating complex concepts to a broad range of stakeholders.
• Strong organizational and project management skills.
• Ability to work proactively to ensure that deadlines and milestones are met.
• Strong analytical skills. Can create custom reporting to support the business.
• Prior experience with the Consumer Electronics industry a plus.
• Willingness to travel within the region frequently.
• Languages: English, and German.
• Location: Greater Berlin

Team and Stakeholders

• While the role is remote, you’re part of a wider EU and Country organization.
• Peers for Central and Southern European roles are based in London and Paris.
• EU Consumer Marketing manager (line Manager) and the EU PR & Media manager are based in the in Eindhoven, Netherlands.
• European team, German sales and marketing staff.
• German and sales and marketing staff work remote across the country/ market.
• Performance brands and Consumer Health brand teams are based on Carlsbad, USA.

About Us

Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo’s expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations. 

One of the world’s largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audio improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com.

Why Masimo Consumer: We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we’re experiencing healthy growth. When you’ve proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We’re in over 130 countries, so you’re not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer.

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together!

Nettetal, Germany

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