Communications, Marketing, and Outreach Specialist

Department

College of Aerospace, Computing, Engineering, and Design

Position Summary

Metropolitan State University of Denver is seeking applicants for a Communications, Marketing, and Outreach Specialist. This position leads the development and execution of the overall strategy for communications, marketing, and engagement efforts for the College of Aerospace, Computing, Engineering, and Design (CACED). For more information on CACED, please visit https://www.msudenver.edu/aerospace-computing-engineering-design/.

The Communications, Marketing, and Outreach Specialist oversees the design, coordination, development, production and distribution of print, video, digital and promotional materials to support CACED’s departments and programs, degrees, certificates, and events. This position is responsible for effectively and consistently communicating the CACED message, including through social media and digital engagement. This role supports and coordinates the communication and marketing efforts of CACED departments and programs and serves as the liaison between CACED and University Communications and Marketing. The position also assists with the communication and marketing of strategic initiatives and new programs in CACED.

MSU Denver enrolls over 16,000 students, where nearly 60% are first generation and over 55% are students of color. Located in downtown Denver, we are a designated Hispanic Serving Institution (HSI), an INSIGHT into Diversity Higher Education Excellence in Diversity (HEED) Award winner for 10 consecutive years, and the only Seal of Excelencia certified institution in Colorado. As the third largest institution of higher education in Colorado and the only institution with an open access mission, MSU Denver is a model university for today’s college students. The University serves the most diverse undergraduate student population in the state, as well as the most first-generation students and Deferred Action for Childhood Arrivals students. MSU Denver is particularly interested in applicants who have experience working with students from diverse backgrounds and a demonstrated commitment to improving access to higher education for under-represented and historically minoritized groups. 

Responsibilities

Communication and Marketing (35%)

• Leads development, execution, and maintenance an integrated communications and marketing plan to promote brand identity.
• Ensures every aspect of communication aligns with brand identity.
• Develops marketing strategies and targeted outreach campaigns to current and prospective students with the aim of increasing enrollment overall and in targeted areas.
• Creates content that is inclusive and reflective of MSU Denver’s diverse audience, with the goal of increasing awareness of CACED departments and programs, particularly with underrepresented student populations.
• Works with University Communications and Marketing (UCM) to ensure all internal and external communications, including promotional items and campaigns are consistent with the MSU Denver brand.

Working with Departments and Programs (30%)

• Works with departments and programs to develop and implement tailored marketing and advertising strategies and plans.
• Assists departments and programs in the development materials for students, prospective students, and parents.
• Works with departments and programs to make sure that websites are consistent, complete, and easy to navigate.
• Works with departments and programs to develop and distribute stories that highlight the work of students, faculty, and staff.
• Collaborates with the office of Admissions to develop and deploy marketing plans for CACED departments and programs.
• Fosters positive relationships with faculty and staff in order to understand the work the academic programs in order to find opportunities to market them.

Website and Social Media Planning and Management (20%)

• Maintains the CACED website and makes sure that it is consistent with University standards.
• Leads the development and execution of social media strategy and content management, while responding to trends and developments.
• Creates content for and engages with users on various social media channels.
• Assists the College’s departments and programs with the development of tailored and customized social media marketing plans.

Initiatives and Events (10%)

• Works with Dean’s Office staff and department and program faculty and staff as appropriate to develop marketing strategies and materials for new initiatives.
• Develops materials to advertise CACED events.
• Assists departments and programs with the develop of materials to advertise department and program events.

Other Duties as Assigned (5%)

Required Qualifications

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Advertising, or a related field
• Strong writing and creative skills
• Graphic design experience or experience editing or creating digital and print media using software programs such as Adobe Creative Cloud
• Experience creating, editing, and maintaining websites
• Ability to work successfully within a culturally diverse environment
• Willingness and ability to support the University Mission

Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet all required qualifications.

Preferred Qualifications

• Master’s degree in Marketing, Communications, Advertising, or a closely related field
• Two or more years of graphic design, marketing, social media, or public relations experience
• Experience crafting succinct, descriptive and compelling stories in a journalistic style
• Experience working in higher education marketing and advertising
• Experience working with market research data to improve communications and marketing plans to better reach target audiences
• Experience working with low-income, first-generation, and racially and ethnically diverse students in a college or university setting

Work Hours

This is an on-campus, in person position

Salary for Announcement

The anticipated hiring range for this position is $55,000 – $65,000. The salary of the finalist selected for this role will be set based upon a variety of factors, including but not limited to, internal equity, experience, training, and qualifications.

MSU Denver offers excellent benefits that include medical, dental, retirement, tuition benefit, free RTD pass, and more. For a brief overview of these options, please visit our Benefits section.

Instructions to Apply

The full consideration date for this position is Friday, January 26, 2024 at 11:59 PM MST, however, applications will be accepted after this date until the position is filled. Candidates must apply online through MSU Denver’s career site, https://msudenver.wd1.myworkdayjobs.com/MSUDenver, by searching JR101772. Complete applications will include the following required materials: 

• Resume
• Cover letter
• A list of three professional references with contact information (at least one reference provided must be a supervisor)
• Applicants will notice on the application portal there is one location (the resume/cover letter submission field) to upload all required materials. Multiple documents can be submitted into this one field; alternatively, merge all documents into one PDF and upload. Once submitted, you will not be able to edit your application.

Internal applicants must apply through their MSU Denver Workday Home page, searching ‘Find Jobs’.

Official transcripts will be required of the candidate selected for hire. 

Closing Date

Open Until Filled

Posting Representative

Tanya Rogowsky

Posting Representative Email

trogowsk@msudenver.edu

Benefits

MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link:

Employee Benefits Offerings

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at totalrewards@msudenver.edu.

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 58% first generation students and over 50% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.

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