Clinical Assistant/Associate Professor of Marketing (Digital Marketing/Social Media)

Description

The NYU School of Professional Studies seeks a Clinical Assistant/Associate Professor for the graduate Marketing program offered by the Division of Programs in Business. The anticipated start date is Fall 2026; the rank of the position will depend on the candidate’s experience and qualifications.

The successful candidate will contribute to shaping and growing both the Master of Science in Integrated Marketing and the Executive Master’s in Strategic Marketing and Communication.

The faculty will teach and lead within the programs, develop courses, advise students, collaborate with other faculty and industry partners, and engage with the broader NYU SPS academic community. The standard teaching load is three 3-credit courses in each Spring and Fall semester or the equivalent.

Preference will be given to candidates with senior practical industry experience in digital marketing, social media marketing, e-commerce, AI-driven marketing, marketing analytics, content strategy, or related fields. Experience working with a wide range of professionals and experience or evidence of the potential for success in teaching a broad population of students, including first generation students and international students, are essential.

Responsibilities:

• Teach graduate-level courses in Digital Marketing, Social Media Marketing, Marketing Analytics, Influencer Marketing, Content Marketing, E-Commerce, and related marketing subjects.
• Explore and incorporate the use of AI in marketing strategy, analytics, and content creation.
• Advance thought leadership through applied industry research in digital marketing, social media, marketing analytics, or online consumer behavior.
• Build industry relationships and partnerships to enhance the programs’ connections to the workplace, particularly in digital marketing agencies, tech companies, and social media platforms.
• Support the growth and development of the degree programs.
• Contribute collaboratively to advancing the Division’s, School’s, and NYU’s mission and strategy.
• All faculty members are expected to be active contributors to meeting the applied professional goals of the division and be part of the continuing investments in research, pedagogy, and corporate collaboration.

Reporting to the Chair of the Integrated Marketing and Communications Department, the clinical faculty will work closely with the Chair and Academic Director to implement the vision for enhancing and expanding the Marketing program’s profile and visibility. The clinical faculty will also work directly with industry professionals and academics. This full-time position is a nine-month appointment with a two-year renewable faculty contract.

In compliance with NYC’s Pay Transparency Act, the annual base faculty salary range for this position is $100,000-$160,000. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

About the Division of Programs in Business

The NYU School of Professional Studies Division of Programs in Business (DPB) delivers applied, industry-driven education designed to develop the next generation of business leaders. Through rigorous academic programs and immersive professional experiences, students gain expertise across key functional areas—including marketing, management and technology, human resources, and finance. With a curriculum that integrates academic theory and the practical insights of industry practitioners, DPB provides a globally minded, New York City–rooted environment where students solve real-world business challenges. Reflecting NYU SPS’s mission to bring cross-disciplinary perspectives to professional education, the Division offers both credit-bearing and continuing education programs, serving more than 2,000 graduate students across nine master’s degrees and over 1,000 professionals annually through career advancement and executive education offerings.

About the NYU School of Professional Studies

Founded in 1934, the NYU School of Professional Studies (NYU SPS) offers a broad range of degree and noncredit programs that are professionally oriented, integrate theory with real-world practice, and are taught by faculty members who are leaders and innovators in their fields. The School plays a critical role in workforce development in emerging and evolving sectors of industry in New York City and around the globe including: real estate; marketing and PR; technology and project management; global affairs; hospitality, travel, and tourism; human capital management; sports business; communication/media; publishing; professional writing; translation; and the arts, among others. NYU SPS has grown to become the third-largest graduate school of NYU, attracting students from around the world. The School also serves the undergraduate market with traditional, four-year degrees in real estate, hotel and tourism management, and sports management in addition to programs for post-traditional students. Working professionals and adult learners can enhance their careers and/or enrich their intellect through more than 1,500 continuing education courses, certificates, and diploma programs, as well as through world-renowned industry conferences, seminars, and events.

Qualifications

A doctorate (Ph.D. or DBA) in Marketing, Business Administration, or a related field is preferred. The ideal candidate will also have significant industry experience and a well-established professional network in digital marketing or social media marketing, three or more years of teaching experience, and the ability to develop and deliver impactful and engaging coursework and programming materials in the marketing domain.

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