Chief Marketing Officer

Company Overview

More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.

But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.

Job Description

Job Summary: 

As the Chief Marketing Officer at SelectQuote, the position will be responsible for developing and executing marketing initiatives to drive customer acquisition and accelerate revenue growth. We are seeking an entrepreneurial leader who can bring a strong perspective, drive internal marketing growth, implement creative marketing strategies, and increase our presence in the market. This is a unique opportunity to make a significant impact and shape the future of our organization.

Supervisory Responsibilities:

• This position has direct supervisory responsibilities.

Essential Duties and Responsibilities

• Develop and execute the overall marketing strategy to drive customer acquisition and revenue growth
• Direct responsibility in building a best in class broad Digital and Social strategy to drive efficient leads in all lines of SelectQuote
• Create and implement highly creative and impactful marketing campaigns that effectively position our company, products, and services in the market
• Leverage your deep understanding of marketing technology or sales technology to identify new trends,
• opportunities, and industry best practices
• Lead and inspire a high-performing marketing team fostering a culture of creativity, collaboration, and continuous improvement
• Collaborate closely with the executive team to align marketing initiatives with financial/business goals and support the overall company strategy
• Oversee the development and execution of multi-channel marketing programs, including digital marketing, content marketing, lead generation, and partnerships
• Drive customer segmentation, market research, and competitive analysis to identify target audiences, optimize messaging, and refine go-to-market strategies
• Monitor and analyze marketing performance metrics, leveraging data-driven insights to optimize marketing strategies and drive continuous improvement
• Stay ahead of industry trends, emerging technologies, and customer needs to identify opportunities for innovation and growth
• Oversee marketing governance related to compliance, contracting, etc.
• Overall P&L responsibility within marketing headcount and in overall ensuring the marketing team is properly partnered with the business units to achieve annual and long term budget goals

Education and Experience:

• Proven track record of success as a Chief Marketing Officer or in a senior marketing leadership role at marketing technology or sales technology companies
• Extensive knowledge in a variety of disciplines such as finance, production, information technology, legal and compliance
• Exceptional creativity and a demonstrated ability to think outside the box to develop innovative marketing strategies
• Strong knowledge of digital marketing platforms, offline media, and marketing technologies
• Extensive experience in developing and executing successful multi-channel marketing campaigns (direct response/direct-to-consumer marketing experience preferred)
• Experience in growth marketing and ability to track trends, measure campaign success, and create lead generation funnels
• Excellent leadership and people management skills, with a track record of building and leading high-performing marketing teams
• Strategic mindset with the ability to align marketing initiatives with business objectives
• Bachelor’s degree required; MBA preferred

Certificates/Licenses/Registration

• N/A

Financial Responsibilities (budget, revenue)

• This position has budget responsibility, authority and/or level of control.

Physical Requirements: 

• Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate.
• Prolonged periods of sitting at a desk and working on a computer.

SelectQuote Core Values:

Service: We create positive customer experiences.

Entrepreneurship: We create, innovate, & take risks.

Leadership: We build & invest in high-performing teams.

Empowerment: We embrace a changing environment.

Courage: We challenge the status quo & drive continuous improvement.

Teamwork: We help, support, & celebrate each other.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

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