Chief Marketing Officer

Job title: Chief Marketing Officer

Company: Prosana


Job description: Own the growth story from $1 → $100 Million.Are you the kind of operator who can write the headline, launch the ad, read the numbers at midnight, and brief the creators – all while building the team that will replace you at each step? If “yes,” keep reading.THE BRANDThis early-stage, science-backed beauty and wellness brand is centered around a single, high-performance hero product – a premium at-home device delivering real results. No hype, no inflated claims; just a product that works and resonates with women seeking substance over marketing.The business is lean by design, led by a proven e-commerce founder with multiple success stories under their belt. The team moves fast, makes decisions quickly, and keeps execution tight.Early traction in the U.S. market has validated both product and positioning. Paid acquisition is already driving growth, and the company is now positioned to scale aggressively.It’s a remote-first operation that values autonomy, ownership, and outcomes over hours. The culture is creative, fast-moving, and built for performance.This is a full-remote, contractor position. WHAT’S IN IT FOR YOU

• Performance-driven rewards – earn bonuses based on the growth and marketing impact you help create
• Remote-first flexibility – work from anywhere, with the freedom to manage your own schedule
• A blank canvas – build the marketing function from the ground up, with full ownership and creative freedom
• Real impact – see your work directly influence business growth and brand recognition
• Strong backing – collaborate with a highly committed team and an experienced founder who’s deeply invested in brand success
• A brand with purpose – help shape a category-defining product with the potential to change the game
• Long-term upside – share options available, so you’re not just helping build the company, you’re a part of it

WHAT YOU’LL OWNThis is not a “big picture only” role. You’ll be expected to build the growth function from scratch, get your hands dirty, and then scale out your team. You will:

• Own the full-funnel growth strategy across paid social (Meta-first), landing pages, email flows, and new channels
• Write direct response ad scripts and briefs that convert, especially for Meta (VSLs, UGC, problem/solution formats)
• Lead creative development, guiding the production team, editors, creators, and strategists to produce high-converting ads
• Analyze performance data, optimize campaigns and content based on real numbers
• Build and lead the marketing team, hiring copywriters, creative strategists, and other key roles under your direction
• Audit and optimize funnel performance, including landing pages, PDPs, upsell flows, and quiz funnels
• Collaborate closely with the founder and internal team to align priorities and execution

WHO YOU ARE

• 3+ years in DTC performance marketing, with proven success scaling a brand to $30-$50M
• Direct response ad copy expertise, especially video scriptwriting for Meta/TikTok ads
• Hands-on funnel-building experience: LPs, VSLs, upsells, email flows, conversion optimization
• Proven team builder – you’ve hired and led performance creative, growth, and copy teams
• Deep understanding of Meta ads, analytics, and conversion tracking
• Strong creative judgment – you know how to make content that converts, and guide creators to deliver it
• Operational excellence – you are able to build systems for content, creative review, testing, and performance feedback

Bonus points if you have:

• Experience with tools like ClickUp, Notion, Atria, AdSpy, and Shopify
• German language skills

RECRUITMENT PROCESS * Screening call with Marta @ Prosana – align on expectations and experience

• Founder Interview – deep dive into culture, brand, and vision
• Test Assignment – short ad script or funnel breakdown
• Final Interview

This is a rare chance to build a DTC brand from the ground up.If you’re ready to put your direct response skills to work on a fast-growing, brand-led product and take full ownership of performance marketing from Day 1, then we want to hear from you!

Expected salary:

Location: United Kingdom

Job date: Sun, 20 Jul 2025 01:17:30 GMT

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