Channel Strategist

Job title: Channel Strategist

Company: Westpac


Job description: Job Category: Marketing & BrandJob Description:

• Shape how we reach customers across paid, owned, and earned channels
• Work on creative, data-led marketing campaigns
• Hybrid role with flexible working

What’s the role?We’re looking for a Channel Strategist to help shape how we use paid, owned, and earned media across the full customer journey. You’ll play a key role in making sure our marketing messages show up in the right place, at the right time, and in the right way, across everything from big campaigns to always-on activity.What do I need?

• Proven media strategy experience with a media agency background essential; publisher or client-side exposure highly regarded.
• Confident using data and insights to shape strategy and guide media choices
• Skilled at designing full-funnel channel approaches whether campaign-focused or always-on
• Ability to work with creative teams, media agencies, and internal stakeholders to bring ideas to life
• Comfortable using marketing tech tools or platforms (like CRM, segmentation, or targeting tech)
• Curious, collaborative, and passionate about creating better experiences for customers

Why join us?We’re obsessed with becoming our customers #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:

• Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives

Create your future todayTo get started, simply click on the APPLY or APPLY NOW buttonWe’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the “People with Disability and/or needing Accessibility Requirements” page on our .

Expected salary:

Location: Sydney, NSW

Job date: Fri, 27 Jun 2025 22:51:39 GMT

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