The Channel Marketing Manager will be responsible for our referral partner marketing programs. The ideal candidate will be able to follow the strategic direction and prepare, execute and manage channel campaigns and plans with a strong results-driven focus. They will have a proven track record in project management, be highly organized, and used to working with multiple stakeholders in order to take projects from beginning to end.

You will be part of a collaborative, creative, and metrics-based marketing team whose goal is to increase brand equity and revenue for the company. Big picture thinking with strategic and analytical skills, strong attention to detail, excellent time management skills, and a team-oriented attitude are all keys to being successful.

Responsibilities

List of responsibilities and essential functions, which must be completed in achieving the objectives of the position.

• Design and implement referral partner marketing programs across multiple channels to drive referrals, nurture existing referral partner relationships and support revenue growth
• Own and manage campaign strategy for a partner-centric and outcomes-oriented approach to marketing programs
• Use analytic and creative skills to develop inventive ways to identify new sources of potential new partners
• Concept and write sales collateral, client communications and content to support your campaigns
• Monitor, track, and report on all programs using Salesforce dashboards
• Continually evolve our programs to ensure growth in the market
• Manage a budget and direct investment where we see greatest ROI
• Provide back-up and support to other team members on the various marketing technologies used
• Maintain a high productivity level and work collaboratively with the Marketing team members to execute integrated campaigns
• Problem-solve, multi-task, and prioritize while working independently to meet deadlines in a fast-paced evolving environment

Job Skills and Requirements

List of minimum educational and experience qualifications, required proficiencies with specialized knowledge, computer competencies, military service, required certifications, etc.:

• 5+ years of Channel Marketing or related experience in a B2B organization, financial services a plus
• Bachelor’s degree in Marketing, Communications, or related discipline
• Strong strategic thinking, planning and tactical aptitude with the ability to translate partner needs into executable programs
• Experience in copywriting for a B2B audience
• Experience with Salesforce
• Competent in MS Office products, and efficient in e-mail and internet applications
• Ability to be highly collaborative and work across multiple teams in a complex organization
• High level of initiative to overcome obstacles and drive towards action
• Demonstrated ability to formulate data driven decisions that lead to results
• Highly organized with exceptional attention to detail
• Self-starter who is excited to design and build new programs
• Excellent written, verbal communication and presentation skills with a customer-focused attitude
• An open-minded, curious, and engaged learner, eager to build your skillset

About Us

At eCapital, we are committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, and asset-based lending. Through our Commercial Finance, Staffing, Healthcare and Freight Factoring divisions, we leverage a fully integrated technology platform to provide flexible, customized capital solutions to a broad set of industries. Our core values of agility, relationships, accountability, and innovation guide our employee culture and our way of doing business. For more about eCapital, please visit our website.

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