CBS – MBA – Digital Marketing – Marketing Automation – Senior Associate 1

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline: Content Services 

Role Type: Go-to-Market Content Leader

Role Rank: 63

Current Rank 63

The opportunity

EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. The team provides support for global EY publications and campaigns.

As the Go-to-Market Content Leader, you will lead a team that excels in delivering high-impact, purpose-driven, on-brand content that helps EY win bigger and better in the marketplace. Within the EY Alliances Partner Ecosystem, you will work closely with clients, internal stakeholders, Alliances technology and business communities, and other teams on a day-to-day basis. A strategic thinker with strong business acumen, you can anticipate changes, identify competitive opportunities and lead transformational initiatives.

You will set the vision for the team and build strategies to ensure exceptional service delivery, effective stakeholder management and efficient people management. You will also lead strategic, transition and transformation programs involving process redefinition and documentation. You will be involved in account planning and staffing/schedule modelling with multi-time zone service delivery handoffs. You will ensure continuous process improvement, skill and competency development and create career paths for existing team members while attracting high potential talent with niche skills to enhance overall team capabilities.

Your key responsibilities

• Lead the Content Services CoE − Alliances team at India and Philippines locations
• Be a subject matter and skill expert across domains
• Ensure that the team adheres to market-leading content quality and efficiency standards in line with KPIs and SLAs
• Develop, maintain and promote great relationships and high levels of engagement with stakeholders
• Collaborate effectively with other teams, CoEs and Delivery Centers to enable seamless service delivery
• Be a trusted business advisor to the Alliances and CoE leadership as well as stakeholders
• Expand scope of services and boost team competencies
• Ensure compliance with EY branding standards
• Foresee possible risks, escalations and dependencies, and come up with suitable mitigation plans
• Manage all the escalations on service delivery within the team; resolve issues and challenges
• Mentor and develop a team of talented writers, editors, designers, marketeers, campaign managers and analysts
• Be the leadership SPOC for the team
• Strategize, build and execute plans to ensure long-term success of the team
• Maintain a culture of continuous learning and improvement
• Build a strong competency center to execute more complex content assignments
• Improve efficiency, quality and ROI through process excellence and automation
• Facilitate the recruitment, onboarding and retention of top talent
• Develop the team as a strong brand, thereby attracting high-potential internal candidates
• Ensure that all processes are documented, reviewed and refreshed periodically
• Maintain a library of documents and content templates
• Track, analyze and report the performance, time utilization and project deliveries of individuals and the team
• Build strong levels within the team for business continuity and succession planning
• Ensure headcount tracking and accurate monthly invoicing

Skills and attributes for success

• Astute understanding of content strategy and principles, and evolving digital communications
• Awareness on trends, developments and best practices in the content space
• Exceptional organizational, project management, risk management and team management skills, and business sensibility
• Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
• Excellent organization, analytical and problem solving skills and ability to work in a high-paced multitasking environment with high levels of business engagement
• Ability to generate ideas and actions that produce tangible business results; innovative ways of problem solving
• Capability to understand opportunities that advance client relationships and build business
• Analytical skills to report KPIs and understand workflow trends, team utilization, spikes in volume and staffing requirements
• Capability to implement and manage initiatives to improve team productivity and efficiency
• Ability to assess skill and competency requirements for new assignments or to reassess support scope
• Strong interpersonal skills; outstanding spoken and written English
• Experience in managing multi-stakeholder research projects and reports
• Flexibility to team and work virtually
• High standard of integrity and confidentiality

To qualify for the role, you must have:

• Proven track record of building, leading and developing teams in a high-growth organization
• An organic career track within brand, marketing and communications with management experience for the last 2-3 years
• A work portfolio of high complexity and global outreach, across multiple shifts and geographies
• Managed an offshored brand, marketing and communications environment with various experience levels (preferably senior/tenured team members)
• Practical working and review experience in content management, content strategy, writing, editing, creative design, digital marketing, campaign management and communications to ensure quality, consistency and alignment with EY strategy
• Experience in delivering strategic projects and initiatives
• Demonstrable facilitation and presentation abilities, reporting skills (general and dashboard-based)
• Cultural intelligence and a global mindset: the ability to effectively work across-borders with different styles, cultures, languages, time zones, etc.

Other requirements:

Academics

• Bachelor’s or master’s degree in English literature or mass communications
• Masters of Business Administration (would be an added advantage)
• Any content or creative/design certifications or portfolio that can be submitted for evaluation

Experience

• At least 12 years of overall experience in a fast-paced a globally distributed matrix environment; of which 5 years in a service delivery lead role

Technologies and tools 

• Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
• Knowledge in Project Management tools and methods

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. 

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. 

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build. 

EY Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. 

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