CBS – MBA – Digital Marketing – Campaign Management – Global Ecosystem Partner Experience Marketing

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline Digital Marketing

Role Type Assistant Director, Global Ecosystem Partner Experience

Role Rank Assistant Director 63

Current Rank CS 63

The opportunity

The experience marketing team will be charged with rethinking, evolving and elevating ways we deliver strategic experiential marketing programs and differentiating EY in the market. The team will lead the creation, strategy, and implementation of event marketing activities, including strategy development, customer experience, event management, creative ideation, integration of resources and project and budget management to fuel sales pipeline and extend the EY brand. 

The Assistant Director, Global Ecosystem Partner Experience is a role that supports and directs the experience marketing activities which run across ecosystem and key Americas and global alliances. This role will be responsible for supporting the development and execution of all experience marketing programs and activities. 

The role requires an experienced marketer who works with the team to help translate EY’s Global Partner Ecosystem business priorities and trends into dynamic event marketing strategies and programs. The position requires experienced marketer who can build collaborative relationships across the EY.

Your key responsibilities

• Support and execute the creation of experiential marketing programs and events that drive brand awareness and demand generation, aligned to Global Alliances’ priorities and growth strategy
• Execute on the vision for compelling brand moments, event presence and program experiences
• Bring innovation and best-in-class marketing practices to Global Ecosystem Partner marketing teams
• Build strong relationships with key stakeholders across EY
• Maintain and manage strong shared resources relationships with the extended experience team to execute the program(s): outside agencies, internal creative teams, meetings, and events, etc.
• Execute a consistent immersive brand experience throughout all aspects of the program, including venue branding, abstract development, presentation building, social media management, lead collection and post-event follow-up activities
• Collaborate with the larger team to drive pre and post program communications and nurture streams. Plan Know Before You Go and Feedback calls with stakeholders
• Support the creative ideation process and program strategy with internal clients and engage the right team of internal and external agencies to execute on the plan/brief
• Support strategic initiatives that enable strong Alliance relationships that supports EY revenue growth
• Play an instrumental role in building and supporting the broader Global BMC alliances team
• Remotely support day-of execution including coordination with team/vendors, last minute logistical needs, ensuring effective set-up/execution of event and providing course correcting, instructions/directions, when needed; leverage event and project plans, playbooks, budget trackers and more for effective project management
• Host regular planning calls with key stakeholders and event planning team
• Work seamlessly with EY’s global travel meeting and events team on event logistics, including venues, virtual events, and more
• Leverage all EY Alliance brand components in event and sponsorship activities
• Perform post event duties such as post event debrief and recap report, expense processing, invoice reconciliation, event success assessments and assisting with next steps such as providing feedback to team/vendors to improve process
• Identify if BRIDGE is required and execute as necessary
• Serve as brand ambassador

Knowledge, Competency and Skill Requirements:

• 10-12 years of related work experience
• Sense of humour and can-do attitude
• Expertise in developing and executing best-in-class experiential marketing competencies
• Able to manage multiple workstreams simultaneously
• Executive presence and strong relationship management skills
• A startup mentality with a bias toward action and the ability to flex in a fast-paced environment
• Ability to influence and manage senior level stakeholders effectively, build consensus in a dynamic environment, gain support and sponsorship to deliver best-in-class programs
• Proven track record in creativity and innovation
• Ability to work and collaborate in a highly complex, matrixed environment
• Strong project management and organizational skills, detail orientation, ability to work independently and collaboratively in a virtual environment, and experience influencing and building relationships with diverse stakeholders
• Excellent and effective communicator who asserts own ideas and has exceptional ability to inspire and engage teams and senior leadership
• Effective, adaptable, and proactive program manager partnering with diverse stakeholders to execute against project plans, anticipate risks and address challenges
• Be a point of integration; connect all facets of the business when initiating, developing, and implementing marketing and communications projects
• Gather internal and external feedback to generate meaningful, actionable information that helps drive change and continuous improvements across the organization
• Ability to understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
• Demonstrate knowledge, skills and abilities concerning global business fundamentals, ethics, competitive analysis, and cross-cultural/geographical sensitivities
• Knowledge and experience with A/V, and online event platforms and tools (web/mobile) for digital, live-streamed, and in-person events

Job Requirements:

Education:

• Bachelor’s degree in Marketing or Communications (or equivalent area of study or experience)

Experience Requirements:

• Experience managing complex global field marketing programs
• Experience in designing and delivering world-class creative marketing and communications programs
• Experience working as part of diverse and virtual high-performance team
• Generating and managing marketing qualified leads
• Experience of navigating complex global organizations

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. 

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. 

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build. 

EY Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. 

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