CBS – BMC – Brand Marketing – Marketing Services – Marketing Executive – Associate – EW FS

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Marketing Executive

The opportunity

The position is for a Marketing executive Europe West Region FS at EY GDS (Global Delivery Services) in India within the Brand, Marketing, and Communications (BMC) unit. This position supports EY’s strategic goal of becoming the most trusted professional services firm by delivering distinctive marketing and communication that drives measurable market impact.

The BMC team comprises over 2,000 professionals dedicated to various functions, including brand management, marketing strategies, public relations, corporate communications, and digital channels. The newly formed Europe West Financial Services combines three existing regions to enhance collaboration across borders and better serve clients by aligning marketing programs with business priorities. This structure addresses the needs of the Top 230 accounts, focusing on sector-specific strategies and creating value through integrated marketing campaigns.

The campaign executive will play a pivotal role in the Integrated Go-To-Market (IGTM) strategy, designing and executing marketing programs that advance EY’s brand presence and foster client relationships conducive to growth.

Your key responsibilities

• Collaborate closely with the marketing campaign manager to support daily campaign activities.
• Partner with brand, digital, and communication teams to ensure cohesive integration of marketing efforts that resonate with target audiences.
• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets, and parameters are received for campaign execution.
• Work with Global Delivery Services and outsourced resources to ensure efficient campaign implementation.
• Support coordination with service line, regional, and sector BMC teams for content dissemination.
• Provide project support to team members throughout the various stages of the campaign lifecycle.
• Manage project meetings, including documentation, updates, and communication of key deliverables and approvals to stakeholders and task owners.
• Coordinate tasks across various teams to ensure timely execution.
• Assist with day-to-day campaign activities and monitoring of digital programs, including managing the information mailbox, media tracking tools, and social feeds, and addressing needs as appropriate.
• Maintain reports to monitor campaign progress and performance.
• Coordinate campaign execution by managing project schedules, tracking status and adjustments, and ensuring all milestones, actions, and deadlines are met. Additionally, perform project asset management to keep documents current and organized.

Skills and attributes for success

• Strategic Thinking: Ability to analyze complex situations and develop effective strategies.
• Initiative and Versatility: Proactive approach to challenges and adaptability in various situations.
• Positive Growth Mindset: Embracing challenges as opportunities for learning and development.
• Commitment to Continuous Learning: Engaging in ongoing professional development and transformative leadership insights.
• Diversity and Inclusion: Fostering an inclusive environment that values diverse perspectives and backgrounds.
• Collaborative Teamwork: Working effectively with a diverse team across multiple geographies and sectors.
• Impactful Marketing Initiatives: Contributing to the development of marketing strategies in a globally recognized organization.
• Project coordination & campaign management experience.
• Being a real team player, work closely in an agile, fast paced environment and demonstrate impact
• Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
• Help drive change, innovation, process automation and continuous improvements across the organization

To qualify for the role, you must have

• A bachelor’s degree
• 1-3 years’ experience in campaign coordination
• Strong self-motivation and the ability to set and achieve goals.
• Excellent communication and networking abilities to engage with senior leaders effectively.
• Solid understanding of EY’s business model and the ability to navigate complex organizational structures.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
• Contributes as an effective team member and takes accountability for deliverables.

Ideally, you’ll also have

• Experience connecting business development efforts with marketing strategies to foster sales pipeline growth, particularly in sectors such as advanced manufacturing, automotive, technology, energy, health, and private equity.
• B2B marketing skills, with experience in professional services or similar industries
• Marketing measurement and analytics knowledge

Technologies and tools

• Proficient in MS Project / Planner/ Word / PowerPoint / Excel – working knowledge of MS office.
• Data analytics (Google Analytics)
• Social media aggregator tools (Sprinkler, Hootsuite)
• Data visualization
• Email marketing

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
• Career Development Opportunities: Access to tools and resources that support meaningful career growth and impact.

EY Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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