CBS – BMC – Brand and Marketing – Web Marketing – Web Marketing Leader – Assistant Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

The position is to lead a team in the Brand & Marketing pillar within EY shared services. The candidate will be primarily aligned to the Global Marketing Performance and Impact team and will be working with stakeholders to ensure execution and optimization of the digital experience. With a primary focus on ey.com and the intranet, the scope of the role includes management and activation of internal and external content and includes working with the Martech, Technology, Product, UX and Analytics teams. The role will oversee management of content marketing, SEO, and web page design and publishing teams supporting global and local teams.

Your key responsibilities

• Strategic Planning: Participate in developing and implementing digital marketing content strategies to enhance brand visibility and drive online engagement.
• Digital Marketing Management: Guide team in optimizing content, SEO, and page publishing. Manage and enhance the company’s website, intranet and landing pages to improve user experience and conversion rates.
• Content Optimization: Lead the team in enabling stakeholders to meet marketing and internal communications objectives by guiding the creation of engaging and relevant content. Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices.
• Analytics and Reporting: Utilize analytics tools to gain insights into external and internal web performance, user behavior, and campaign effectiveness, informing content optimization and decision-making.
• Team Leadership: Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative and innovative work environment. Drive opportunities for skill enhancement and performance improvement, including talent performance reviews.
• Web Marketing Pillar Leadership: Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, operational KPIs, and other key organizational metrics.
• Resource Management: Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency.
• Collaboration: Work closely with cross-functional teams, including product development, product success, UX, content leaders, and technology teams, to align marketing efforts with business objectives.
• Stakeholder Engagement: Facilitate consistent stakeholder engagement across global and regional teams to leverage best practices across teams wherever possible.
• Innovation and Trends: Drive initiatives focused on automation, AI-based optimization, and process improvements for cost savings and operational efficiency.
• Compliance and Best Practices: Ensure all marketing activities comply with legal and ethical standards, including data protection regulations.

Skills and attributes for success

• Strong understanding of how digital marketing helps deliver marketing/business objectives
• Experience with, and a strong understanding of digital channels
• Experience with, and a strong understanding of digital content and web publishing
• Experience working in Content Management Systems (CMS), Adobe Experience Manager is an advantage
• Experience with and a strong understanding of Search Engine Optimization
• Experience analyzing web analytics using tools like Adobe Analytics
• Strong project management skills
• Strong communication and influencing skills
• Experience in change management
• Demonstrate excellent US English written and verbal communication skills
• Customer-centric, agile mindset and way-of-working
• Ability to influence without authority, leveraging data and analytics
• Strong focus on detail
• Takes initiative, acting proactively in a fast-paced and highly challenging environment
• Ability to quickly define challenges, collect input, conduct assessments, draw conclusions, and provide recommendations
• Demonstrate skill at managing conflict toward resolution
• Be willing to challenge the status quo using diplomacy as required

To qualify for the role, you must have

• Demonstrated experience in leveraging digital marketing dashboards and guiding the team in best practices for using data to optimize web and content performance.
• Ability to engage in technical conversations; experience with AI technology is preferred, or a strong willingness to learn.
• A strong balance of strategic and tactical skills and experience.
• Proven ability to manage multiple projects with a keen ability to prioritize effectively.
• Comfortable presenting to senior leadership and stakeholders.
• Highly organized and forward-thinking, with a proactive approach to problem-solving.

Ideally, you’ll also have

• Understanding of HTML
• Experience with visual asset management
• Flourish or equivalent data visualization tools
• Hands-on experience with Adobe Experience Manager Cloud and other Adobe tools

Technologies and Tools

• AEM Cloud
• Video Publishing like Brightcove
• Crownpeak
• Adobe Analytics
• Marketo
• Workfront (nice to have)
• Basic understanding of Flourish

What we look for

• Bachelor’s or master’s degree
• Minimum 4 years of work experience in using AEM
• Minimum 4 years of experience with SEO
• Minimum 4 years of experience in team handling

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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