CBS – BMC – Brand and Marketing – Marketing Management – Marketing Manager -Assistant Director

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The opportunity

As the Product Marketing Lead for EY’s global integrated platform, EY Fabric, you will report to the Technology Marketing Lead and play a crucial role in shaping the positioning and messaging of this award-winning platform. EY Fabric underpins EY’s AI strategy and you will collaborate closely with technology leaders who are driving thought leadership and next generation capabilities to drive adoption of EY Fabric and its capabilities within EY and to develop a cohesive marketing strategy that highlights the value of EY Fabric internal and external stakeholders.

This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-channel marketing programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current Global Delivery Services (GDS) teams and manage Brand, Marketing and Communications (BMC) expectations by building relationships and collaborating closely within the BMC team and client-serving subject matter experts.

Your key responsibilities

• Positioning and Messaging: Collaborate with EY Fabric leadership to establish and refine the overarching positioning and messaging for the EY Fabric platform. Partner with the EY Fabric Activation Leader to identify adoption gaps across EY’s businesses and regions and prioritize initiatives that drive engagement. Work closely with individual product teams to develop tailored messaging for specific products and components, ensuring that all messaging aligns seamlessly. This alignment will ensure that individual product and component messaging supports the broader EY Fabric narrative which, in turn, is consistent with EY’s overall technology positioning and messaging strategy.
• Internal Campaigns: Collaborate with the Client Technology (CT) communications and engagement team to design and implement internal campaigns aimed at driving adoption of EY Fabric among EY technologists. Identify use cases and opportunities to tell the Fabric impact story internally.
• Cross-Team Collaboration: Partner with individual platform product teams and platform component teams to align their messaging with the broader EY Fabric strategy, ensuring consistency and clarity.
• Marketing Asset Development and Management: Create and maintain a comprehensive suite of marketing assets that support both the overarching EY Fabric platform and its individual products and components. Collaborate with the BMC Asset Factory to develop templated assets and streamlined processes for producing fact sheets, videos, and other marketing materials. Ensure all materials reflect the cohesive narrative of EY Fabric while meeting compliance standards through necessary SCORE approvals.
• Naming Oversight: Oversee the naming conventions for each product and component, ensuring clarity and alignment with EY naming guidelines.
• Navigator Page Oversight: Oversee the content on the EY Fabric Navigator page, ensuring it effectively communicates the value and capabilities of EY Fabric.
• Measurement and Reporting: Establish metrics for measuring the effectiveness of marketing initiatives and report on performance to inform future strategies.

To qualify for the role, you must have

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 8 years of experience in product marketing, preferably within a technology or professional services environment.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of technology products and services, with the ability to communicate complex concepts clearly.
• Excellent collaboration and communication skills, with the ability to work effectively across teams and influence stakeholders.

Ideally, you’ll also have

• MBA with a major in Marketing or Technology
• 12 -15 years of total B2B marketing experience in professional services or similar industries
• Digital marketing experience
• Proven ability to manage complex processes and/or projects at a global level
• Ability to drive an agile team; independent and showing flexibility during peak times

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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