CBS-BMC-Brand And Marketing – Marketing Management – Global Consulting Brand and Marketing Manager

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

The Brand, Marketing and Communications (BMC) function has an important role to play in achieving EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization.

Through the collective power of BMC – including responsibility for content development, editorial and syndication through paid, owned and earned media; webcast and live events-staging; and campaign strategy, planning and operations – we work hand in hand with EY teams to take solutions and services to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

EY’s Global Consulting practice’s ambition is to become the most valuable transformation consultancy to the world’s most important organizations. We are currently seeking a dynamic and experienced Brand and Marketing Manager to help realize that ambition.

The GDS Marketing Manager (Supervising Associate) will help Brand, Marketing and Communications (BMC) program leaders/program managers bring external and/or internal marketing programs to life by understanding the EY business & marketing strategies and transforming business priorities into world-class execution and delivery. Multi-channel programs can include thought leadership reports and articles, web presence, social media, paid campaigns, events, media outreach, internal communications, webinars, email campaigns and other digital initiatives.

This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-channel marketing programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and manage BMC expectations by building relationships and collaborating closely within the BMC team and client-serving subject matter experts.

Your key responsibilities

• Help plan and manage brand and marketing campaigns to drive and accelerate relationships and revenue with key accounts – and be accountable for their day-to-day delivery. This includes:
• Helping to develop positioning, messaging and content, such as research-led thought leadership and client case studies.
• Working with other team members, contractors and agencies to translate these into creative assets, media ads and articles, and internal communications.
• Collaborating with global and local teams to deliver content and campaigns to relevant target audiences in an integrated manner through appropriate channels, including at events, in the media, and with account teams.
• Managing processes to ensure content quality and third party contracting and billing compliance.
• Creating project management and reporting documents.
• Support all team-members and actively contribute to success across the team.
• Continuously grow and learn to increase value delivered to stakeholders through innovation and a transformative mindset.

To qualify for the role, you must have

• College or University degree, with at least 6 plus years of B2B brand and marketing experience, preferably with professional services firms.
• High energy team player with a positive, can-do attitude; good at building relationships across a multi-national, matrixed organization.
• Experience with one or more of the following: B2B technology services, creative or marketing agency work, business & technology writing or editorial.
• Proven ability to manage complex processes and/or projects at a global level with high level of networking, team building and stakeholder management skills
• Campaign management skills and knowledge, hands-on marketing experience, organization and prioritization skills, and attention to detail. Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients’ issues and agendas across sectors and geographies globally.
• Strong analytical and critical thinking skills and develop and apply creative solutions to complex issues
• Advanced knowledge in MS Office, including Excel (including developing pivot tables) and PowerPoint

Ideally, you’ll also have

• MBA with a major in Marketing or a MS (Marketing)
• Track record of event execution, B2B brand exposure, and project management.
• Familiarity with digital marketing analytics and bridging expectations with capabilities.
• Experience with Tableau, Adobe web platform, Adobe analytics/web trends/Google analytics, Sprinklr/Hootsuite, Sysomos, any eMail marketing tool, Google Adwords is a plus.

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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