Campaign Marketing Manager

Job Requisition ID #

23WD73170

Worldwide Marketing @ Autodesk

Autodesk Education Experiences is a stand-alone business unit in Worldwide Marketing (WWM) focused on supporting a global audience of accredited institutions and verified educators and students in the K12, secondary, 2-year, and 4-year university segments to design and make anything. Our go-to-market strategy leverages the entire Autodesk product portfolio, offered for free, to our education community as well as learning, curriculum, and certifications; strategic partnerships; and Autodesk Learning Partners. This offering is designed to help position Autodesk as the trusted partner in design and make education, help prepare students for jobs of the future, and to shape the future of the industries we serve across Product Design and Manufacturing; Architecture, Engineering and Construction; and Media and Entertainment.

Position Overview 

The Campaign Marketing Manager will develop campaign marketing programs and strategies with a focus on the first 60 days of our audiences’ post-download journey and beyond. You will help education customers deploy, onboard, manage, and use Autodesk products through relevant and engaging experiences. You will collaborate with Audience Marketing, Field Marketing, and customer-facing teams to decide what message we should deliver and how we should deliver it and work with team members to build everything our field engagement and marketing teams need—enablement tools, marketing assets, coordinated in product activations and more. Our success is measured by customers’ completing account set-up, saving basic tasks [projects], assigning student seats, and account level use. You will report to the Senior Manager, Content and Campaigns. You will be Hybrid/Remote in the US or Canada.

Responsibilities

• Collaborate with cross-functional teams; Audience Marketing, Field Marketing, Digital, Marketing Operations Technology, Field Engagement, and Curriculum and Certification to align strategies and ensure a seamless customer experience
• Define marketing actions to support named account onboarding and retention growth opportunities
• Secure stakeholder feedback and approval on onboarding and retention marketing plans
• Understand the target audience’s needs, preferences, behaviors, and demographics to inform content creation that resonates, is relevant, impactful, and engaging
• Develop customer campaign creative concepts—e.g., theme, look & feel—from ideation through to completion via agency
• Create customer-facing field and marketing assets. Lead creative development internally or through an established set of criteria via agency
• Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute
• Manage global email nurture campaign, strategy, and execution across the entire customer lifecycle
• Achieve agreed-upon return on marketing investment success metrics (ROMI)
• Lead iterative improvements and analyze the data and feedback to refine and optimize the campaign strategy
• Continually experiment and test new tactics, media channels, content, marketing tools & technology
• Manage cross-functional team communication, briefings, and quarterly business updates

Minimum Qualifications

• BA/BS degree in marketing, communications, or business administration
• 8+ years of experience developing global marketing campaigns for a large company
• Proven success influencing large, global, cross-functional teams from planning to execution
• Proficiency with marketing campaign tools (Draftr, Marketo, CMT (Campaign Management Tool), Allocadia) and data analytics software will be beneficial
• Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations

Preferred Qualifications

• Adept at collaborating within a highly matrixed environment
• A commitment to providing exceptional customer experiences
• You can have hard conversations to drive prioritization for better outcomes
• You have a sense of urgency in approaching critical challenges
• Unafraid to try new things and challenge the status quo
• Excellent PowerPoint skills and comfortable presenting to executive audiences

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers

the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting

https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $105,900 and $171,380. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone

can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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