Business Line Marketing Manager

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

Become your most extraordinary self! Our team is intensely proud to be a major provider of services and products to the drug discovery research industry. Join Eurofins Panlabs, Inc. part of the Eurofins Discovery ™ group of companies serving global clients in the Pharma and Biotech industries. Work alongside industry experts and collaborate with team members to directly and positively impact human health worldwide!

We have a philosophy to support work life balance, career progression opportunities and offer many benefits such as formal mentoring programs, tuition reimbursement, extensive career training programs, competitive health benefits, paid time off and 10 annual paid holidays*. This position also has potential for remote working.

Essential Duties and Responsibilities:

• Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations
• Collaborate with ELE’s Product Managers and the International Business Line Director of Marking to gather content for the executions of the marketing campaigns to promote stand-alone and integrated solutions
• Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world’s regions
• Lead planning efforts to achieve marketing qualified lead and pipeline goals
• Optimize content marketing and copy for various communication channels
• Initiate/ Manage lead nurturing programs to accelerate prospects
• Analyze tactic performance and business impact to gain insights for every company executed for the business line
• Monthly track/report campaign cost, performance, and ROI – Report data to Sales and Business Line Leaders and Product Managers to optimize tactics
• Monitor and adapt marketing strategies based on industry best practices
• Ensure sales enablement approaches across all customer-facing teams to improve sales efficiency
• Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company-sponsored events for the promotion of integrated offerings
• Foster collaboration with Business Line Leaders for cross-segment synergies
• Conduct market research each semester to identify trends and opportunities together with the Business Line Leader and Product Managers

Qualifications

Job Skills Required:

• Strategic marketing planning and operational execution
• Marketing campaign management
• Lead generation and nurturing
• Multi-channel content marketing and copywriting
• Budget management, performance analysis and reporting
• Market research and trend analysis
• Collaboration and teamwork to maintain relationships with key internal stakeholders
• Communication and presentation
• Comprehensive understanding of the Business Line segment’s service offering
• Leadership and project management
• Analytical and problem-solving skill
• Adaptability and flexibility
• Minimum 4 years of product/marketing management experience in life sciences, pharma, biotech, or CRO/CDMO industry
• Bachelor’s Degree in Marketing, Management or related coursework.
• Proven ability to execute successful marketing campaigns and multi-channel tactics
• Thorough understanding of the drug development workflow to identify challenges and pain points, and strategize commercial approaches to market appropriate solutions
• Ability to multi-task with strong and efficient organizational skills
• Self-motivated, strategic, creative and problem-solving skills
• Previous experience in cross-functional teamwork
• Strong ability to present to leader and manage projects globally

Additional Information

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

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