Job description: Job Category: Innovation and TransformationJob Description:Role Overview:We’re seeking a Business Analyst who will support the development and execution of data-led customer engagement strategies across multiple brands under the Apparel Group umbrella. The ideal candidate will bring a strong analytical foundation, hands-on experience with customer-focused projects, and a solid understanding of retail customer behavior.Key Responsibilities:
Design and support the execution of customer communication strategies across various retail brands.
Translate customer data into actionable insights to drive engagement, retention, and revenue growth.
Collaborate with cross-functional teams including CRM, brand marketing, and analytics to align on campaign goals and performance tracking.
Identify opportunities to enhance customer journeys, campaign targeting, and lifecycle marketing efforts across multiple touchpoints.
Use SQL and Python to analyze data and automate aspects of the campaign communication process.
Contribute to building scalable framework and best practices for campaign planning and customer strategy across a multi-brand environment.
Requirements:
3-5 years of experience in customer analytics, CRM strategy, or marketing analytics, ideally in a retail or consumer-focused organization.
Proficient in SQL and Python to align with automation process and other related modules
Experience in planning and supporting customer-centric marketing campaigns.
Strong business acumen and the ability to draw insights from data without relying on predefined models or KPIs.
Good knowledge of excel and powerpoint and excellent communications skills
Comfortable working across brands and functions in a fast-paced, matrixed organization.
Nice to Have:
Exposure to CRM tools, marketing automation platforms, or customer data platforms.
Experience working in a multi-brand, omnichannel, or regional retail business.
Familiarity with tools for campaign measurement or customer engagement analytics.
Understanding of loyalty marketing or customer lifecycle strategies.
Expected salary:
Location: United Arab Emirates
Job date: Fri, 15 Aug 2025 06:04:31 GMT
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