Brooklyn and Grimbergen Global Brand Director

Job title: Brooklyn and Grimbergen Global Brand Director

Company: Carlsberg


Job description: Global Brand Director, Brooklyn & GrimbergenAre you ready to shape the future of two of the world’s most distinctive beer brands? Brooklyn Brewery and Grimbergen are more than just beverages-they’re cultural icons with rich stories, bold identities, and global ambitions. As our Global Brand Director, you’ll be the visionary force behind their continued growth, leading strategic brand development, innovation, and storytelling across international markets.What you’ll be doingAs a key member of our Group Marketing team, you will lead innovative projects, drive strategic initiatives, and collaborate with global markets to achieve ambitious business goals.Your primary tasks and responsibilities include:

• Shaping Brooklyn’s global identity, clarify brand architecture, and establishing comprehensive range guidelines.
• Spearheading the development and execution of innovative, integrated communication campaigns for Brooklyn.
• Delivering a cohesive Visual Identity System to ensure brand consistency and impactful off-pack execution.
• Driving the planning and execution of the innovation pipeline for 2026-2028.
• Overseeing the rollout of Brooklyn’s core portfolio in key markets, ensuring smooth supply chain implementation.
• Codifying and implementing winning Brand, Pack, Price, and Channel formulas across markets.
• Inspiring and align the organization with Brooklyn’s new vision to achieve ambitious business objectives.
• Collaborating with lead markets to craft a compelling global positioning for Grimbergen.
• Creating and adapting integrated communication campaigns, enriching assets for diverse markets.
• Implementing a new Visual Identity System for Grimbergen.
• Leading the Grimbergen Brewery project, including public relations and partnerships with Grimbergen Abbey Brewery.
• Working closely with the French market to meet 2025 business targets and performance commitments.
• Maintaining readiness to identify and propose boost opportunities to capture incremental growth throughout the year.
• Acting as an inspiring leader, ensuring your team plays a proactive, impactful role in the global marketing community. Foster collaboration, high performance, and professional development within your team.

What we’re looking forTo excel in this role, we are looking for a strategic thinker with a passion for brand management and innovation. The candidate will possess a blend of creativity, leadership, and analytical skills, along with the ability to collaborate effectively across global markets.To be more specific, we are looking for a colleague who has:

• Minimum 10 years of experience in global brand management, preferably within the beer or FMCG industry.
• Strong strategic thinking and ability to translate strategy into actionable plans.
• Proven track record in managing brand positioning, innovation pipelines, and integrated communication campaigns.
• Experience in working with multiple markets and managing diverse stakeholders.
• Excellent project management and organizational skills, with the ability to deliver complex projects on time.
• Strong analytical and financial acumen.
• Effective leadership and people management skills.
• Excellent communication, influencing, and presentation skills.
• Fluent in English; additional languages are an advantage.

What you can expectAt Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path. All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!We encourage you to visit and learn more about our DE&I Strategy:If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of the Carlsberg City District in Valby, Copenhagen
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being purpose-led and performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.Interested?Apply through the link. Please note that this is the only way we accept applications.The deadline for applying is the 23rd of July 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.We look forward to receiving your application.Carlsberg Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.

Expected salary:

Location: København

Job date: Fri, 11 Jul 2025 04:56:31 GMT

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