Brazil Account Field Marketing and Local Marketing Ambassador

Introduction

At IBM work is more than a job – its a calling. To build. To design. To code. To Consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you read to lead in this new era or technology and solve some of the world’s most challenging problems? If so, let’s talk.

Your role and responsibilities

Account Field Marketing Responsibilities:

• Relationship and engagement with Account Segments sales leaders
• Participate in Squads Sales cadence
• Pipeline analysis and proactively planning with sales stakeholder how to make Q+ weekly target
• Understand Accounts segment assigned, its business priorities and translate into marketing strategy and objectives
• Leverage deep customer, market, and competitor insights to build the marketing and communications strategy to create and capture market demand.
• Efficient alignment with LA/Americas/Global guidelines/reports/process. In order to leverage assets/methodologies, content, etc
• Audience/Industry treatment SME. Gather insights on target accounts and buyers to build target audiences
• Annual/quarterly planning for portfolio/named account Marketing GTM
• Expertly engage target buyers to drive meaningful senior client engagement yielding to IBM outcomes within the accounts selected
• Be a catalyst that make Portfolio Value preposition is represented across M&C disciplines accordingly to purpose of segment assigned
• Lead extended marketing, communications, and sales teams to execute projects launches, customer journeys, and market moments to deliver business outcomes.
• Develop and orchestrate omnichannel audience journeys, creating and lead squad dynamic. (Multi-Disciplines/areas)
• Communicate Audience Journeys progress/outcomes
• Content definition and creation of compelling messaging according to audience target.
• Communicate marketing plan and its progress/outcomes with discipline
• As Brazil Marketing Ambassador
• Engagement with Country GM to be local Marketing ambassador and enable the cluster to benefit from LA marketing structure
• Understand local business and input to LA Marketing strategy development
• Be a catalyst for Cluster to make gain the maximum optimization of Latin America marketing structure to serve at cluster level. (Brazil, Mexico, NSSA and SSSA)
• Keep Cluster GM updated on Marketing plan progress and outcomes. 1) Establish a monthly update of Marketing Initiatives landed in cluster and 2) Quarterly Plans planning session 3) Quarter Game Plan presentation
• Participate in Country GM´s key sales and strategy cadence

Required education

Bachelor’s Degree

Preferred education

Bachelor’s Degree

Required technical and professional expertise

• Deep and evidenced ABM and BTB Marketing Experience. Preferred experience in Technology Companies
• Executive Engagement and collaboration Skills, Experience demonstrated and High Executive communication skills
• Orientation on Performance and Outcome focus
• Leadership skills (Multi-disciplines coordination/orchestration across country)

Preferred technical and professional experience

• Local Market and networking with 3er Party such as Demand generation agencies/marketing associations & Councils
• Advanced use of Collaboration Technical tools (to gain efficiency in sharing projects, tracking and communications
• Advanced English

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

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