Brand Strategist

Job title: Brand Strategist

Company: Hickinbotham


Job description: Hickinbotham is a dynamic and diversified private group based in Adelaide. With 70 years of family ownership and a reputation for excellence and innovation, the Group’s interests include SA’s largest residential building and development business, mortgage broking, spirit production and sales, and life sciences.We are seeking a Brand Strategist to lead the creation and execution of brand strategies that set us apart, speak to our audience, and drive real business results. You will be an “A” player, who brings a pragmatic, can-do attitude and excellent interpersonal skills.We value our high-energy, professional workplace and our commitment to delivering value across the Group’s business units. High performance, accountability, humility, a bias for action and outstanding customer service outcomes are non-negotiable aspect of our culture.About the role:In this dynamic role, you will collaborate closely with our Marketing Manager and the broader marketing team to bring our brands to life across multiple sectors. As part of a fast-paced, creative, and multifaceted organisation, you’ll play a key role in shaping compelling brand narratives and building impactful identities that drive growth and deepen customer engagement.What You Will Be Doing:

• Develop and refine brand positioning, messaging, and identity
• Collaborate with the Marketing Manager to align brand direction with campaign goals
• Lead brand research and competitive analysis to uncover insights and opportunities
• Create strategic briefs and guide creative development for campaigns and content
• Partner with internal teams to ensure brand consistency across all channels
• Monitor brand metrics and adjust strategies as needed
• Support product launches and marketing initiatives with compelling brand narratives
• Present brand strategies to stakeholders with confidence and clarity

As a motivated and driven self-starter, you will have the ability to work with minimal supervision while learning, adapting and thriving in professional, a fast-paced, and demanding environment.Along with being reliable, loyal and trustworthy, a successful candidate will demonstrate the following attributes:

• Experience in brand strategy, marketing strategy, or related roles
• Strong understanding of branding principles, market segmentation, and consumer behaviour
• Multi-brand experience is preferred but not essential
• A positive, ‘can-do’ attitude
• Professional presentation
• Focused, driven and motivated
• Highly developed written and verbal communication skills
• Problem-solving and negotiation skills
• The ability to remain calm under pressure
• Have excellent organisational and time management skills
• A high level of motivation and ability to think outside of the square
• The ability to work autonomously and in a team

A rewarding remuneration package is on offer, including a competitive base salary and an attractive commission structure. Your performance will be recognised and rewarded in an environment that values excellence and results.

Expected salary:

Location: Adelaide, SA

Job date: Sat, 21 Jun 2025 04:28:23 GMT

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