Brand Marketing Manager

Job title: Brand Marketing Manager

Company: Asda


Job description: Job Title Brand Marketing ManagerLocation George HouseEmployment Type Full timeContract Type PermanentHours Per Week 37.5SalaryCompetitive salary plus benefitsCategory Project and Program Management – SFClosing Date 21 July 2025About the role.We’re recruiting for a creative Brand Marketing Manager to join the George clothing team based in Lutterworth for a minimum of 3 days. Reporting to the Senior Manager Brand Marketing Clothing, the role is responsible for full brand marketing and campaigns across ladieswear, menswear, kids, licence and events. Managing a a team of four and working closely with key stakeholders that include Content Planning Manager, Brand Marketing Team, and the wider Brand Channel Teams.The brand marketing team purpose is to deliver the brand strategy to the customer and ensure that marketing and creative spends drives great return on investment across both commercial returns and brand equity.The Brand Marketing Manager – Clothing will be responsible for the delivery of innovative marketing campaigns across all channels and is the gatekeeper of customer experience, putting customer at the heart, and is responsible for ensuring all brand messages are consistent across all marketing channels. You’ll also:Hold key relationships across our trading channels and product teams to ensure our brand comms are aligned to deliver growth, market share, and enhanced brand reputationBuild and nurture relationships across the business, particularly within the marketing, creative, product, digital, insights and customer experience teams to develop an informed understanding of the business’ short, mid- and long-term goals and prioritiesBe responsible for developing and implementing marketing strategies that promote the company’s brand and messageCreate and align the Brand Communication strategy to support and deliver the business strategy, ensuring the team understand the role they play in delivering this and stay focusedCollaborate with external partners, such as agencies and media outlets, to develop and execute campaigns.Translate brand strategy into plans and positioning, incorporating awareness of customer sentiment, market activity and insights to spot risks and opportunities, taking action to address theseOversee the development and execution of marketing campaigns across multiple channelsLead all clothing projects through from concept to creation, linking strategy, ideation and designOwn the planning of the brand communication budget, ensuring resources are used to best effectStrategically collaborate with appropriate teams on PR campaigns, influencer partnerships, community programmes and events to drive high levels of brand advocacy and engagementCreate, prioritise and execute against a clear editorial programme, ensuring the right mix of top, middle and bottom of funnel contentContinually evaluating and monitoring campaign performance and the impact of all marketing activity to ensure it is relevant and cost effective, supported by proactive budget and spend management.Be responsible for analysing the effectiveness of marketing campaigns and reporting on brand performance to management by tracking key performance indicators and sales dataYou will stay up-to-date with the latest marketing trends in fashion and technologies to ensure we remain relevant and effective.About YouPrevious experience in a Brand Management or similar role in the Fashion industry.Creativity is key in the role, we want someone who can bring new ideas to the table and has a real flair for creative thinking around brand, company, social, performance and PRStrong communication skills: You must be able to effectively communicate the company’s brand message to internal and external stakeholders.Marketing expertise: You should have a strong understanding of marketing principles, including market research, segmentation, and targeting.Creative thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.Analytical skills: You should be able to analyse data and metrics to measure the effectiveness of marketing campaigns.Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines.Leadership skills: Confidently lead a team of direct reports, and cross-functional teams to communicate the company’s vision and goals.#LI-JC1Everything you’ll loveTo ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves”

Expected salary:

Location: United Kingdom

Job date: Thu, 10 Jul 2025 02:38:32 GMT

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