Brand Manager

Job title: Brand Manager

Company: TPG Telecom


Job description: The Brand Manager is responsible for the strategic development of core Brand Pillars – this entails implementing the brand strategy and end to end annual planning and execution to key segment groups to drive Brand Awareness, consideration, and connections amongst target customers.Bring your ‘you’ to TPG Telecom, and help us build meaningful relationships and support vibrant, connected communities. We’re better and bolder together.TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.Could that be you?Your opportunity:As our valued Brand Manager, you will be responsible for the strategic development of core Brand Pillars – this entails implementing the brand strategy and end to end annual planning and execution to key segment groups to drive Brand Awareness, consideration, and connections amongst target customers. The role will work closely with the broader Marketing team and cross functionally as part of the broader Commercial Team (Product, CLM, Sales, Digital) to deliver to brand and business metrics.You’ll make an impact by:

• Implementing long term brand strategy and annual brand plan
• Working collaboratively with the product, sales, digital, performance media and mar-tech functions, governing the brand, ensuring brand values are adhered to and customer objectives considered in all decisions.
• Working collaboratively with key stakeholder to develop winning propositions based on category and consumer insights to connect and convert customers. This will include product, process, customer service proof points to uphold the brand promise
• Championing across the organisation and owning the development of the strategic framework- ‘Why Vodafone, ‘ ‘Why Buy’ and ‘Why Now’.
• Developing an intimate knowledge of the customer, identify, and solve customer tensions and craft a strategy to acquire, maintain and defend different audience segments.
• Developing creative campaigns, working with agency Partners: Creative, Media, Experiential, PR
• Tracking and monitoring in-market campaigns, providing insights to the business on success and opportunity in a timely and actionable way.
• Optimising Production budget spends ($ Budget is project specific)
• Work on Projects: Develop, implement, and report on projects as and when required by the business.

What you’ll bring:

• 3-5 years’ experience in brand management
• A proven track record of developing effective campaigns that build brand and deliver commercial results
• Ability to problem solve and make decisions independently, escalating when required
• Demonstrated ability to work in a team environment and autonomously
• Ability to multi tasks seamlessly and manage responsibilities;
• Concern for quality and pride in all work produced; consistently careful and methodical with a strong eye for detail to ensure accuracy and consistent delivery;
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands on and highly organised approach to all tasks;
• Excellent time management skills, with the ability to effectively prioritise simultaneous demands and adapt and respond appropriately;
• Excellent verbal and written communication skills;
• Excellent stakeholder management with team and agency, the ability to build rapport and manage ongoing relationships;
• High level of commercial acumen
• Deliver continuous improvement, best in class through-line-line campaigns, and detailed reporting – all while keeping an eye out for new opportunities

What’s in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ – an additional 4 days of leave to be used whenever you like – every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work – regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply – you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom .TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.#LI-Hybrid #LI-TS1

Expected salary:

Location: Sydney, NSW

Job date: Fri, 04 Jul 2025 01:06:36 GMT

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