Brand Lead Respiratory & Immunology

Brand Lead – Respiratory and Immunology

Location: London

Competitive Salary and Benefits

28th 2022

Do you have pharmaceutical commercial experience? Are you a marketing leader with a successful track record of growing market share and successfully launching new products and brands?

Would you like to apply your expertise to impact the Respiratory and Immunology Business Unit in a company that follows the science and turns ideas into life-changing medicines?

As a Brand Lead, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives.

Business Area

We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.

We lead Commercial to provide solutions that make a difference in improving our patients experience and health outcomes. In Commercial Leadership we have to be accountable – a specialised team of trusted experts. We’re always nurturing and protecting our teams to remove any barriers to innovation and experimentation.

At AstraZeneca, we believe in the potential of our people, and we’ll develop you beyond what you thought possible. There are countless opportunities to develop and grow with AstraZeneca – working with top people to build a diverse career and learn what Commercial looks like at its best.

What you’ll do

As Brand Lead you will support the development of brand strategy and lead the implementation of tactics through leadership of the cross-functional team.

Developing external strategy and commercial interactions with key customer groups within the particular therapeutic area, including clinical, government, national and regional payer groups to deliver positive outcomes.

Working with key internal partners from Payer Evidence, Medical, Account Management, Senior Management and other Therapeutic Area teams, you will lead strategic planning for patient access (Value story/propositions) and communicate accordingly. The Brand Lead is responsible for the delivery of sales and customer value within defined resources. Accountable for all deliverables for the brand including driving practice change at scale, developing the single brand plan tactical execution and activation.

Accountabilities:

• Responsible for and owns the single brand plan and leads the brand planning process
• Leads the XF team (including IBEX, Medical, Policy, Access, Compliance, Finance)
• Responsible and leads the process and inputs required for LRP and other business planning cycles
• Ensures omnichannel is embedded into the brand plan and planning process
• External engagement with key stakeholders, influencers and decision makers
• Uses insights and performance data to ensure strategic decision making is informed and agile to market shifts

Essential Skills and Experience

• Significant pharmaceutical commercial experience with a strong performance track record
• Strong marketing leadership with a successful track record of growing market share
• Preparing for and successfully launching new products and brands
• Creative marketing capabilities together with rigorous commercial business sense
• Degree qualified, ideally with additional post-graduate qualification such as an MBA
• It is mandatory for the performance of this role to hold or successfully acquire Nominated Signatory status. You are required to gain Nominated Signatory status within 6 months of commencing your role. You are also required to pass re-validation testing every 12-24 months or as required.

Desirable Skills and Experience

• Good experience of the UK market, with its unique NHS system
• Sales management experience

Why AstraZeneca?

At AstraZeneca we’re dedicated to being an excellent Place to Work. Where you are empowered to push the boundaries of science and fuel your ambitious spirit. There’s no better place to make a difference to medicine, patients and society. A broad culture that develops diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

Are you already envisioning yourself joining us? Good, because we can’t wait to hear from you.

Where can I find out more?

• Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
• Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
• Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en