Brand Experience Executive | Al-Futtaim Automotive | BYD

Job title: Brand Experience Executive | Al-Futtaim Automotive | BYD

Company: Al-Futtaim


Job description: Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role:

• The primary focus of the role will be responsible for supporting the execution of offline brand activations, on-ground events, and showroom experiences to enhance customer engagement and brand perception. This role ensures seamless implementation of experiential marketing initiatives across key physical touchpoints, including showrooms, retail environments, sponsorship events, and activations. The individual will work closely with internal teams and external partners to deliver immersive, high-quality brand interactions that align with business objectives and customer expectations.

What you will do:

• Support the planning and execution of brand activations, events, and sponsorships.

• Coordinate showroom experience enhancements, including layout, branding, and customer engagement elements.

• Assist in managing vendor relationships for event logistics, branding materials, and experiential setup.

• Ensure brand consistency across all physical touchpoints, including signage, merchandising, and in-store displays.

• Facilitate customer engagement initiatives such as test drives, product demonstrations, and interactive experiences.

• Monitor and analyze the effectiveness of offline activations and events through customer insights and performance report.

Expected salary:

Location: Dubai

Job date: Wed, 25 Jun 2025 07:02:51 GMT

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