B2B Marketing Manager – Global Business Marketing MENA

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve. Join us.

GBM are the Global Business Marketing team and champions TikTok in the B2B world, looking to educate, inspire and create opportunities for our sales teams to develop and foster key client relationships and demonstrate how TikTok can deliver business outcomes for their brand.

Responsibilities

• Create, develop and optimize a variety of advertiser programs, events and activations that help clients begin advertising and ultimately sustain value on the platform
• Identify key advertiser cohorts within the regional tail of clients that could benefit from targeted service initiatives
• Plan events from start to finish: generating ideas, managing budgets, sponsorship negotiations, managing logistics and event venues, managing hybrid & virtual events/webinars.
• Liaise with Marketing, Government /Public Relations to identify key partnerships and create programs to service these partnerships
• Identify and prioritize major developments in the MENA Region and plan an approach to acquire advertisers
• Develop business rationales to support growth and new marketing approaches in new areas
• Develop a detailed plan and implementation plan for prioritized marketing initiatives
• Support identifying and leading a variety of new strategic and high impact engagements focused on creating new revenue streams and enhancing customer experience.
• Collaborate with revenue, customer success and product teams to strengthen TikTok’s proposition and product for market advertisers
• Provide and ensure communication with and between management teams at critical points in the implementation of the project plan

Qualifications

• Demonstrated experience in Digital, B2B Events or Marketing Manager role
• Understand B2B audiences, their behaviour, and exactly how to reach and engage with them.
• Experience working with Middle East businesses and developing strategies to scale services and support and demonstrated experience with performance marketing and marketing operations
• Experienced in supporting creative teams on photoshoots or video shoots in the past and are comfortable guiding them when needed
• Have the ability to translate complex business problems into compelling brand strategies that drive breakthroughs and inspire creative execution.
• Non-linear thinker, sensitive to dependencies with strong deductive and inferential logic
• Ability to work leveraging resources that lie elsewhere within a matrixed organization.
• Fluent English & Arabic language skills are a must

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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