B2B Marketing Manager

Job title: B2B Marketing Manager

Company: carsales.com


Job description: Company DescriptionAre you ready to be a big part of something big?At carsales, we’re all about making buying and selling a great experience. For over 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.With a vision to be the global leader in online vehicle marketplaces. We transform how people buy and sell across the globe. We discover new ideas and make them happen. We continue to grow, and we continue to evolve – and we aren’t afraid to make big bets.Not something you’d expect from one of the country’s biggest tech companies, is it?We embrace a hybrid way of working – mixing working from home with the energy and connection that comes from being together in the office. We champion flexibility and have many policies, procedures and leave options to support flexible work.What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

Job DescriptionWhat you’ll do:As the B2B Marketing Manager, you’ll play key role in shaping and delivering our marketing strategy for dealer, OEM and agency clients across the Automotive, Industry, and Leisure verticals. You’ll partner closely with commercial, product, and marketing teams to drive go-to-market success, elevate our customer communications, and strengthen brand presence across key B2B touchpoints.

• Develop and execution our annual B2B marketing plan, aligning initiatives with business priorities and growth opportunities.
• Leverage data and insights to shape strategy, guide planning, and elevate campaign effectiveness.
• Champion a customer-first approach to communication, crafting messaging that is clear, compelling, and reflective of the carsales brand.
• Collaborate cross-functionally with design, insights, sales enablement, product, and automation teams to deliver integrated campaigns that drive acquisition, retention, and re-engagement.
• Drive go-to-market execution for new products, services, and initiatives—ensuring cohesive rollout across paid, owned, and earned channels.
• Oversee content and event execution for industry forums, customer events, and trade shows, ensuring consistent and high-impact brand presence.
• Monitor and report on campaign performance, sharing key learnings and opportunities with internal stakeholders to continually optimise impact.

QualificationsWhat are we looking for?

• Proven experience in B2B marketing or go-to-market roles, ideally within a fast-paced, complex business environment.
• Strong stakeholder management and collaboration skills, with the ability to influence and align across teams.
• Excellent written communication skills, with a demonstrated ability to craft high-quality customer-facing communications.
• Solid project management capability, balancing strategic thinking with executional excellence and attention to detail.
• A proactive mindset and commercial acumen, with the ability to identify opportunities and drive them forward.
• The ability to translate complex concepts into simple, engaging messages.
• People management experience, with a collaborative approach to leadership and team development.

Additional InformationA few other things we want to let you know about…

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support.
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process – if you want to know more just ask.
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.

So come and join our team – because every role is a big role in our plans to go big.

Expected salary:

Location: Melbourne, VIC

Job date: Wed, 02 Jul 2025 22:36:00 GMT

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